How to connect Google Forms and HubSpot
Create a New Scenario to Connect Google Forms and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or HubSpot will be your first step. To do this, click "Choose an app," find Google Forms or HubSpot, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

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Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Forms node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Forms and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and HubSpot integration works as expected. Depending on your setup, data should flow between Google Forms and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and HubSpot
Google Forms + HubSpot + Slack: When a new form is submitted in Google Forms, a contact is created or updated in HubSpot. Then, a notification is sent to a Slack channel to alert the sales team about the new submission for follow-up.
HubSpot + Google Forms + Google Sheets: When a new form is submitted to HubSpot, the data is then added as a new row to a Google Sheets spreadsheet for reporting and analysis.
Google Forms and HubSpot integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Google Forms and HubSpot
How can I connect my Google Forms account to HubSpot using Latenode?
To connect your Google Forms account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Google Forms respondents to HubSpot?
Yes, with Latenode, you can easily add new Google Forms submissions as contacts in HubSpot. This automates lead generation, saving time and ensuring consistent data flow.
What types of tasks can I perform by integrating Google Forms with HubSpot?
Integrating Google Forms with HubSpot allows you to perform various tasks, including:
- Creating new HubSpot contacts from Google Forms submissions automatically.
- Updating existing HubSpot contacts with new Google Forms response data.
- Triggering HubSpot workflows based on Google Forms submission content.
- Segmenting contacts in HubSpot based on Google Forms answers.
- Sending personalized emails via HubSpot upon form submission.
How secure is my Google Forms data when using Latenode?
Latenode uses secure authentication methods to protect your data, ensuring your Google Forms information is safely transferred to HubSpot.
Are there any limitations to the Google Forms and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form logic may require custom JavaScript code.
- Rate limits on the Google Forms or HubSpot API might affect performance.
- Changes to form structure require updating the Latenode workflow.