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Automatically add Google Forms submissions to HubSpot as new contacts or update existing ones. Latenode’s visual editor and affordable pricing make automating lead management easier than ever, even at scale.
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Create a New Scenario to Connect Google Forms and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or HubSpot will be your first step. To do this, click "Choose an app," find Google Forms or HubSpot, and select the appropriate trigger to start the scenario.
Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.
Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Forms node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
Google Forms
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Forms and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Google Forms
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Forms, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and HubSpot integration works as expected. Depending on your setup, data should flow between Google Forms and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Forms + HubSpot + Slack: When a new form is submitted in Google Forms, a contact is created or updated in HubSpot. Then, a notification is sent to a Slack channel to alert the sales team about the new submission for follow-up.
HubSpot + Google Forms + Google Sheets: When a new form is submitted to HubSpot, the data is then added as a new row to a Google Sheets spreadsheet for reporting and analysis.
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Google Forms account to HubSpot using Latenode?
To connect your Google Forms account to HubSpot on Latenode, follow these steps:
Can I automatically add Google Forms respondents to HubSpot?
Yes, with Latenode, you can easily add new Google Forms submissions as contacts in HubSpot. This automates lead generation, saving time and ensuring consistent data flow.
What types of tasks can I perform by integrating Google Forms with HubSpot?
Integrating Google Forms with HubSpot allows you to perform various tasks, including:
How secure is my Google Forms data when using Latenode?
Latenode uses secure authentication methods to protect your data, ensuring your Google Forms information is safely transferred to HubSpot.
Are there any limitations to the Google Forms and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: