How to connect Google Forms and Mailchimp
Create a New Scenario to Connect Google Forms and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Mailchimp will be your first step. To do this, click "Choose an app," find Google Forms or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Google Forms node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Google Forms and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mailchimp
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Forms, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Mailchimp integration works as expected. Depending on your setup, data should flow between Google Forms and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Mailchimp
Google Forms + Mailchimp + Google Sheets: When a new response is submitted in Google Forms, the respondent is added as a subscriber to a Mailchimp list. The response data is then recorded in a Google Sheet.
Mailchimp + Google Forms + Slack: When a new subscriber is added to Mailchimp, a welcome survey is sent via Google Forms. The team is notified in Slack about the new subscriber.
Google Forms and Mailchimp integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
FAQ Google Forms and Mailchimp
How can I connect my Google Forms account to Mailchimp using Latenode?
To connect your Google Forms account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Google Forms respondents to a Mailchimp audience?
Yes, with Latenode! Automatically add new form submissions to Mailchimp. Latenode's visual editor and advanced logic let you filter, segment, and personalize data before adding it to your list, boosting engagement.
What types of tasks can I perform by integrating Google Forms with Mailchimp?
Integrating Google Forms with Mailchimp allows you to perform various tasks, including:
- Adding new Google Forms submissions as subscribers in Mailchimp.
- Updating subscriber information in Mailchimp based on form responses.
- Triggering automated email campaigns upon form submission.
- Segmenting subscribers based on their answers in Google Forms.
- Sending personalized confirmation emails via Mailchimp.
Can I use conditional logic with Google Forms data in Latenode?
Yes! Latenode allows complex conditional logic based on Google Forms data, enabling personalized Mailchimp updates and targeted campaigns.
Are there any limitations to the Google Forms and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form structures may require custom JavaScript for full compatibility.
- Mailchimp API limits may affect the speed of processing large volumes of submissions.
- Data transformations beyond basic formatting may need custom code blocks.