How to connect Google Forms and Mailerlite
Create a New Scenario to Connect Google Forms and Mailerlite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Mailerlite will be your first step. To do this, click "Choose an app," find Google Forms or Mailerlite, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailerlite Node
Next, click the plus (+) icon on the Google Forms node, select Mailerlite from the list of available apps, and choose the action you need from the list of nodes within Mailerlite.

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Mailerlite

Authenticate Mailerlite
Now, click the Mailerlite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailerlite settings. Authentication allows you to use Mailerlite through Latenode.
Configure the Google Forms and Mailerlite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Mailerlite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailerlite
Trigger on Webhook
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Google Forms
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Webhook response

Save and Activate the Scenario
After configuring Google Forms, Mailerlite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Mailerlite integration works as expected. Depending on your setup, data should flow between Google Forms and Mailerlite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Mailerlite
Google Forms + Mailerlite + Slack: When a new response is submitted in Google Forms, the automation checks if the submitter is already a subscriber in Mailerlite. If not, the subscriber is created or updated, and a notification is sent to a designated Slack channel.
Google Forms + Mailerlite + Google Sheets: When a new response is submitted in Google Forms, the automation searches for an existing subscriber in Mailerlite using the email from the form. If found, their details are updated. Regardless, the new form response is added as a row in a Google Sheet.
Google Forms and Mailerlite integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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See how Latenode works
FAQ Google Forms and Mailerlite
How can I connect my Google Forms account to Mailerlite using Latenode?
To connect your Google Forms account to Mailerlite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Mailerlite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add form respondents to a Mailerlite group?
Yes, with Latenode! Automatically add new Google Forms respondents to specific Mailerlite groups. Benefit from advanced filtering and conditional logic to segment subscribers effectively, enhancing your marketing.
What types of tasks can I perform by integrating Google Forms with Mailerlite?
Integrating Google Forms with Mailerlite allows you to perform various tasks, including:
- Add new Google Forms submissions as subscribers in Mailerlite.
- Update subscriber information in Mailerlite based on form responses.
- Trigger email sequences in Mailerlite upon form submission.
- Segment subscribers in Mailerlite based on form answer conditions.
- Send personalized confirmation emails via Mailerlite after submission.
How can I filter submissions before they reach Mailerlite?
Latenode lets you filter Google Forms data using no-code, JavaScript, or AI, ensuring only qualified leads are added to Mailerlite, optimizing your subscriber list.
Are there any limitations to the Google Forms and Mailerlite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic may require JavaScript or AI blocks.
- Large data volumes may impact performance without optimization.
- Changes to form fields require workflow updates in Latenode.