How to connect Google Forms and Salesmate
Create a New Scenario to Connect Google Forms and Salesmate
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Salesmate will be your first step. To do this, click "Choose an app," find Google Forms or Salesmate, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesmate Node
Next, click the plus (+) icon on the Google Forms node, select Salesmate from the list of available apps, and choose the action you need from the list of nodes within Salesmate.

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Authenticate Salesmate
Now, click the Salesmate node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesmate settings. Authentication allows you to use Salesmate through Latenode.
Configure the Google Forms and Salesmate Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Salesmate Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Salesmate
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Forms, Salesmate, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Salesmate integration works as expected. Depending on your setup, data should flow between Google Forms and Salesmate (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Salesmate
Google Forms + Salesmate + Slack: When a new form is submitted, a new contact is created in Salesmate. Then, a notification summarizing the form submission is sent to a specified Slack channel.
Google Forms + Salesmate + Google Sheets: When a new form is submitted, the submission data is used to update a deal in Salesmate. Afterwards, the form response data is added as a new row to a Google Sheet for tracking and analysis.
Google Forms and Salesmate integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Salesmate
Automate Salesmate tasks within Latenode to streamline sales processes. Trigger actions like lead creation or deal updates based on events in other apps. Connect Salesmate to your marketing stack, enrich data, and manage follow-ups using visual workflows and custom logic, avoiding manual data entry. Scale your sales automation without code, paying only for execution time.
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FAQ Google Forms and Salesmate
How can I connect my Google Forms account to Salesmate using Latenode?
To connect your Google Forms account to Salesmate on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Salesmate accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create new Salesmate contacts from Google Forms submissions?
Yes, with Latenode, new Google Forms submissions instantly create Salesmate contacts. Leverage Latenode’s data mapping for accurate data transfer, saving time and improving lead management.
What types of tasks can I perform by integrating Google Forms with Salesmate?
Integrating Google Forms with Salesmate allows you to perform various tasks, including:
- Create new Salesmate deals from specific Google Forms responses.
- Update Salesmate contact information based on Google Forms input.
- Send personalized email follow-ups via Salesmate upon form submission.
- Segment Salesmate contacts based on Google Forms survey answers.
- Trigger internal notifications in Salesmate for high-priority form entries.
Can I filter form submissions before updating Salesmate records?
Yes, Latenode lets you filter Google Forms data using custom logic before updating Salesmate, ensuring only relevant data is processed.
Are there any limitations to the Google Forms and Salesmate integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript coding.
- Large volumes of form submissions might impact workflow execution time.
- Changes to Google Forms or Salesmate fields may require workflow updates.