How to connect Google Forms and Serper
Create a New Scenario to Connect Google Forms and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Serper will be your first step. To do this, click "Choose an app," find Google Forms or Serper, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Google Forms node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Google Forms and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Serper integration works as expected. Depending on your setup, data should flow between Google Forms and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Serper
Google Forms + Serper + Google Sheets: When a new form is submitted in Google Forms, use Serper to perform a Google search based on the form's response. Then, add the search results along with the original form data as a new row in a Google Sheet.
Serper + Google Forms + Slack: Use Serper to conduct a Google search on a specific topic. Automatically create a Google Forms feedback form based on the search results and share the form in a designated Slack channel to gather internal feedback.
Google Forms and Serper integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Google Forms and Serper
How can I connect my Google Forms account to Serper using Latenode?
To connect your Google Forms account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger keyword research based on form submissions?
Yes, you can! Latenode's visual editor lets you trigger Serper searches directly from new Google Forms entries, automating research and saving you time.
What types of tasks can I perform by integrating Google Forms with Serper?
Integrating Google Forms with Serper allows you to perform various tasks, including:
- Automatically extracting keywords from form responses.
- Triggering SEO audits based on form submissions.
- Generating content ideas from survey responses.
- Populating reports with data from Google Forms and Serper.
- Analyzing user feedback by connecting form data to Serper results.
Can I use JavaScript code to transform data from Google Forms?
Yes, Latenode allows you to use JavaScript code to transform data from Google Forms before sending it to Serper.
Are there any limitations to the Google Forms and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of Google Forms and Serper APIs apply.
- Complex data transformations might require custom JavaScript coding.
- Real-time form submissions might experience minor delays.