How to connect Google Forms and Unbounce
Create a New Scenario to Connect Google Forms and Unbounce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Unbounce will be your first step. To do this, click "Choose an app," find Google Forms or Unbounce, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Unbounce Node
Next, click the plus (+) icon on the Google Forms node, select Unbounce from the list of available apps, and choose the action you need from the list of nodes within Unbounce.

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Authenticate Unbounce
Now, click the Unbounce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Unbounce settings. Authentication allows you to use Unbounce through Latenode.
Configure the Google Forms and Unbounce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Unbounce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Unbounce
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Forms, Unbounce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Unbounce integration works as expected. Depending on your setup, data should flow between Google Forms and Unbounce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Unbounce
Google Forms + Unbounce + Google Sheets: Whenever a new form is submitted in either Google Forms or Unbounce, the submitted data is added as a new row in a specified Google Sheet for consolidated lead tracking and analysis.
Unbounce + Google Forms + Slack: When a new form is submitted either via Unbounce or Google Forms, a notification message is sent to a designated Slack channel, alerting the marketing team of the new lead or submission.
Google Forms and Unbounce integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Unbounce
Use Unbounce in Latenode to automate post-conversion actions. Trigger workflows on new leads to segment, enrich, and route data to your CRM. Connect Unbounce landing pages to other apps, add custom logic, and scale automation without code or per-step fees. Build streamlined processes for better lead management.
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See how Latenode works
FAQ Google Forms and Unbounce
How can I connect my Google Forms account to Unbounce using Latenode?
To connect your Google Forms account to Unbounce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Unbounce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Unbounce with Google Forms data?
Yes, you can! Latenode allows seamless data transfer, updating Unbounce dynamically. Trigger updates based on form submissions for efficient lead management.
What types of tasks can I perform by integrating Google Forms with Unbounce?
Integrating Google Forms with Unbounce allows you to perform various tasks, including:
- Automatically add new leads from Google Forms to Unbounce lists.
- Trigger personalized email campaigns in Unbounce on form submissions.
- Update Unbounce landing page content based on Google Forms responses.
- Segment leads in Unbounce based on Google Forms data.
- Create custom reports combining data from both platforms.
Can I use JavaScript code with Google Forms on Latenode?
Yes! Latenode's JavaScript blocks let you add custom logic, transforming data before it reaches Unbounce.
Are there any limitations to the Google Forms and Unbounce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic may require JavaScript for advanced customization.
- Large data transfers might experience delays depending on API rate limits.
- Real-time synchronization depends on the polling interval configured.