How to connect Google Forms and WooCommerce
Create a New Scenario to Connect Google Forms and WooCommerce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or WooCommerce will be your first step. To do this, click "Choose an app," find Google Forms or WooCommerce, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WooCommerce Node
Next, click the plus (+) icon on the Google Forms node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.

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Authenticate WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Configure the Google Forms and WooCommerce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and WooCommerce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WooCommerce
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Forms, WooCommerce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and WooCommerce integration works as expected. Depending on your setup, data should flow between Google Forms and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and WooCommerce
Google Forms + Slack: When a new response is submitted in Google Forms, a message is posted to a specified Slack channel to notify the team.
WooCommerce + Google Forms + Google Sheets: When a new order is placed in WooCommerce or a new form response is submitted in Google Forms, the data is added as a new row in a Google Sheet for consolidated analysis.
Google Forms and WooCommerce integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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See how Latenode works
FAQ Google Forms and WooCommerce
How can I connect my Google Forms account to WooCommerce using Latenode?
To connect your Google Forms account to WooCommerce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and WooCommerce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create WooCommerce coupons from Google Forms responses?
Yes, you can! Latenode allows you to trigger coupon creation in WooCommerce based on form submissions. This simplifies marketing automation and boosts sales.
What types of tasks can I perform by integrating Google Forms with WooCommerce?
Integrating Google Forms with WooCommerce allows you to perform various tasks, including:
- Automatically adding survey respondents to a WooCommerce customer list.
- Creating a new WooCommerce order from a Google Forms submission.
- Updating product inventory in WooCommerce based on form responses.
- Sending personalized thank-you emails with order details after form submission.
- Triggering a follow-up campaign in WooCommerce based on feedback received.
How can I filter Google Forms submissions before they update WooCommerce?
Use Latenode’s built-in logic blocks and JavaScript steps to filter submissions based on criteria you define, ensuring data accuracy.
Are there any limitations to the Google Forms and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript knowledge.
- High volumes of form submissions may require optimized workflow design.
- Real-time inventory updates depend on WooCommerce API rate limits.