How to connect Google Groups and HubSpot
Create a New Scenario to Connect Google Groups and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Groups, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Groups or HubSpot will be your first step. To do this, click "Choose an app," find Google Groups or HubSpot, and select the appropriate trigger to start the scenario.

Add the Google Groups Node
Select the Google Groups node from the app selection panel on the right.

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Configure the Google Groups
Click on the Google Groups node to configure it. You can modify the Google Groups URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Groups node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Groups and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Groups and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Google Groups, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Groups and HubSpot integration works as expected. Depending on your setup, data should flow between Google Groups and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Groups and HubSpot
Google Groups + Google Sheets + HubSpot: When a new member is added to a Google Group, their information is added to a Google Sheet. This sheet is monitored, and when a new row is added, a contact is created or updated in HubSpot.
HubSpot + Google Groups + Slack: When a deal reaches a specific stage in HubSpot, a message is sent to a Google Group and a Slack channel to notify relevant team members.
Google Groups and HubSpot integration alternatives
About Google Groups
Use Google Groups in Latenode to automate user management and notifications. Trigger workflows when new members join, automatically add group emails to CRMs, or send targeted updates. Latenode's visual editor makes it easy to manage group data without code, integrating them smoothly with other apps and custom logic.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Google Groups and HubSpot
How can I connect my Google Groups account to HubSpot using Latenode?
To connect your Google Groups account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Groups and click on "Connect".
- Authenticate your Google Groups and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I add new Google Groups members to HubSpot automatically?
Yes, you can! Latenode automates member syncing, adding new Google Groups members to HubSpot as contacts. This ensures your marketing lists stay updated, saving manual effort.
What types of tasks can I perform by integrating Google Groups with HubSpot?
Integrating Google Groups with HubSpot allows you to perform various tasks, including:
- Automatically create HubSpot contacts from new Google Groups members.
- Trigger email campaigns in HubSpot when new Google Groups are created.
- Update HubSpot contact properties based on Google Groups activity.
- Segment HubSpot lists based on Google Groups membership.
- Send targeted HubSpot emails to specific Google Groups.
How do I handle large Google Groups in my Latenode workflows?
Latenode’s architecture efficiently processes large datasets from Google Groups, ensuring smooth automation even with thousands of members.
Are there any limitations to the Google Groups and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Groups to HubSpot may require manual configuration.
- Complex group structures in Google Groups might need custom logic in Latenode.
- Rate limits of the Google Groups and HubSpot APIs can affect high-volume automations.