Google Programmable Search Engine and HubSpot Integration

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Automatically enrich HubSpot leads by extracting key data from Google Programmable Search Engine results. Build it visually on Latenode with no-code blocks, customize it with JavaScript, and scale it affordably.

Google Programmable Search Engine + HubSpot integration

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Google Programmable Search Engine

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Programmable Search Engine and HubSpot

Create a New Scenario to Connect Google Programmable Search Engine and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Programmable Search Engine, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Programmable Search Engine or HubSpot will be your first step. To do this, click "Choose an app," find Google Programmable Search Engine or HubSpot, and select the appropriate trigger to start the scenario.

Add the Google Programmable Search Engine Node

Select the Google Programmable Search Engine node from the app selection panel on the right.

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Google Programmable Search Engine

Configure the Google Programmable Search Engine

Click on the Google Programmable Search Engine node to configure it. You can modify the Google Programmable Search Engine URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Programmable Search Engine

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Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Google Programmable Search Engine node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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HubSpot

Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

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Google Programmable Search Engine

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Configure the Google Programmable Search Engine and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Programmable Search Engine and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Programmable Search Engine, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Programmable Search Engine and HubSpot integration works as expected. Depending on your setup, data should flow between Google Programmable Search Engine and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Programmable Search Engine and HubSpot

Google Programmable Search Engine + HubSpot + Slack: When a user queries the Google Programmable Search Engine with specific keywords, the flow searches for the contact in HubSpot. If the contact exists, a notification is sent to a Slack channel to inform the sales team about the potential customer's interest. If the contact does not exist, the flow creates a contact in HubSpot and sends a notification to Slack.

Google Programmable Search Engine + Google Sheets + HubSpot: This flow monitors Google Programmable Search Engine for specific keywords. When a keyword is detected, the flow adds a new row to a Google Sheet with the search query. Subsequently, the flow attempts to find a corresponding contact in HubSpot using information gleaned from the search. If a contact is found, their information is updated; otherwise, a new contact is created.

Google Programmable Search Engine and HubSpot integration alternatives

About Google Programmable Search Engine

Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

See how Latenode works

FAQ Google Programmable Search Engine and HubSpot

How can I connect my Google Programmable Search Engine account to HubSpot using Latenode?

To connect your Google Programmable Search Engine account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Programmable Search Engine and click on "Connect".
  • Authenticate your Google Programmable Search Engine and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I qualify leads using search data in HubSpot?

Yes, you can! Latenode lets you use search data from Google Programmable Search Engine to update HubSpot lead scores. Automate lead qualification and focus on the most promising prospects.

What types of tasks can I perform by integrating Google Programmable Search Engine with HubSpot?

Integrating Google Programmable Search Engine with HubSpot allows you to perform various tasks, including:

  • Automatically add new leads to HubSpot based on specific search queries.
  • Update contact properties in HubSpot with data extracted from search results.
  • Trigger email campaigns in HubSpot when a contact performs a specific search.
  • Segment HubSpot contacts based on their search behavior patterns.
  • Create HubSpot tasks for sales reps based on high-intent search activities.

Can I use JavaScript to customize search data flows?

Yes, Latenode allows custom JavaScript code for advanced data transformation between Google Programmable Search Engine and HubSpot. Tailor workflows to your exact needs.

Are there any limitations to the Google Programmable Search Engine and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Programmable Search Engine and HubSpot APIs apply.
  • Complex data transformations may require advanced JavaScript knowledge.
  • Custom search engine configurations need manual setup in Google Programmable Search Engine.

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