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Automatically enrich HubSpot leads by extracting key data from Google Programmable Search Engine results. Build it visually on Latenode with no-code blocks, customize it with JavaScript, and scale it affordably.
Connect Google Programmable Search Engine and HubSpot in minutes with Latenode.
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Create a New Scenario to Connect Google Programmable Search Engine and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Programmable Search Engine, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Programmable Search Engine or HubSpot will be your first step. To do this, click "Choose an app," find Google Programmable Search Engine or HubSpot, and select the appropriate trigger to start the scenario.
Add the Google Programmable Search Engine Node
Select the Google Programmable Search Engine node from the app selection panel on the right.
Google Programmable Search Engine
Configure the Google Programmable Search Engine
Click on the Google Programmable Search Engine node to configure it. You can modify the Google Programmable Search Engine URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Programmable Search Engine node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
Google Programmable Search Engine
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Programmable Search Engine and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Programmable Search Engine and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Google Programmable Search Engine
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Programmable Search Engine, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Programmable Search Engine and HubSpot integration works as expected. Depending on your setup, data should flow between Google Programmable Search Engine and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Programmable Search Engine + HubSpot + Slack: When a user queries the Google Programmable Search Engine with specific keywords, the flow searches for the contact in HubSpot. If the contact exists, a notification is sent to a Slack channel to inform the sales team about the potential customer's interest. If the contact does not exist, the flow creates a contact in HubSpot and sends a notification to Slack.
Google Programmable Search Engine + Google Sheets + HubSpot: This flow monitors Google Programmable Search Engine for specific keywords. When a keyword is detected, the flow adds a new row to a Google Sheet with the search query. Subsequently, the flow attempts to find a corresponding contact in HubSpot using information gleaned from the search. If a contact is found, their information is updated; otherwise, a new contact is created.
About Google Programmable Search Engine
Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Google Programmable Search Engine account to HubSpot using Latenode?
To connect your Google Programmable Search Engine account to HubSpot on Latenode, follow these steps:
Can I qualify leads using search data in HubSpot?
Yes, you can! Latenode lets you use search data from Google Programmable Search Engine to update HubSpot lead scores. Automate lead qualification and focus on the most promising prospects.
What types of tasks can I perform by integrating Google Programmable Search Engine with HubSpot?
Integrating Google Programmable Search Engine with HubSpot allows you to perform various tasks, including:
Can I use JavaScript to customize search data flows?
Yes, Latenode allows custom JavaScript code for advanced data transformation between Google Programmable Search Engine and HubSpot. Tailor workflows to your exact needs.
Are there any limitations to the Google Programmable Search Engine and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: