How to connect Google Sheets and Facebook Conversions
Create a New Scenario to Connect Google Sheets and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Sheets, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Sheets or Facebook Conversions will be your first step. To do this, click "Choose an app," find Google Sheets or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Google Sheets Node
Select the Google Sheets node from the app selection panel on the right.

Google Sheets
Configure the Google Sheets
Click on the Google Sheets node to configure it. You can modify the Google Sheets URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Google Sheets node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Google Sheets and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Sheets and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Google Sheets, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Google Sheets and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Google Sheets and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Sheets and Facebook Conversions
Shopify + Google Sheets + Facebook Conversions: When a new paid order is placed in Shopify, the order details are added to a Google Sheet. Subsequently, a Facebook Conversion event is sent to track the purchase for ad optimization.
Facebook Conversions + Google Sheets + Google Ads: When a Facebook Conversion event is recorded, the event data is added to a Google Sheet. Then, Google Ads sends the conversion data to measure offline conversions.
Google Sheets and Facebook Conversions integration alternatives
About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Google Sheets and Facebook Conversions
How can I connect my Google Sheets account to Facebook Conversions using Latenode?
To connect your Google Sheets account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Sheets and click on "Connect".
- Authenticate your Google Sheets and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track offline conversions from Google Sheets in Facebook?
Yes, you can. Latenode automates data transfer, enabling real-time conversion tracking. Analyze ad performance and optimize campaigns effectively using detailed conversion data.
What types of tasks can I perform by integrating Google Sheets with Facebook Conversions?
Integrating Google Sheets with Facebook Conversions allows you to perform various tasks, including:
- Automatically uploading conversion data from Google Sheets to Facebook.
- Creating custom audiences in Facebook based on Google Sheets data.
- Tracking lead generation and sales from ads using spreadsheet data.
- Syncing offline conversion events for improved ad campaign ROI.
- Updating Facebook Conversions with product sales data from Google Sheets.
How can I filter specific rows from my Google Sheet data?
Use Latenode's data filtering blocks to precisely select data. Add conditions based on column values, ensuring only relevant information syncs to Facebook.
Are there any limitations to the Google Sheets and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large Google Sheets may require optimized queries for faster processing.
- Facebook Conversions API has rate limits; monitor usage to avoid disruptions.
- Complex data transformations may require JavaScript coding within Latenode.