How to connect Google Sheets and Instagram for Business
Create a New Scenario to Connect Google Sheets and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Sheets, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Sheets or Instagram for Business will be your first step. To do this, click "Choose an app," find Google Sheets or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google Sheets Node
Select the Google Sheets node from the app selection panel on the right.

Google Sheets
Configure the Google Sheets
Click on the Google Sheets node to configure it. You can modify the Google Sheets URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google Sheets node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google Sheets and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Sheets and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Google Sheets
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Webhook response
Save and Activate the Scenario
After configuring Google Sheets, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Sheets and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google Sheets and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Sheets and Instagram for Business
Google Sheets + Instagram for Business + Slack: Track ad campaign performance metrics in a Google Sheet. When specific key performance indicators (KPIs) are reached, automatically create a photo post on Instagram to highlight the success. Notify the marketing team in Slack about the new Instagram post.
Instagram for Business + Google Sheets + Email: When a new media is posted on Instagram, save the media details (such as URL and caption) and user insights to a new row in Google Sheets. Subsequently, send an automated follow-up email to a predefined email address with the saved data.
Google Sheets and Instagram for Business integration alternatives
About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Google Sheets and Instagram for Business
How can I connect my Google Sheets account to Instagram for Business using Latenode?
To connect your Google Sheets account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Sheets and click on "Connect".
- Authenticate your Google Sheets and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Google Sheets data to Instagram?
Yes, you can! Latenode enables seamless data transfer, letting you schedule posts based on Google Sheets updates. Automate content effortlessly and save time.
What types of tasks can I perform by integrating Google Sheets with Instagram for Business?
Integrating Google Sheets with Instagram for Business allows you to perform various tasks, including:
- Schedule Instagram posts based on data in Google Sheets.
- Track campaign performance metrics from Instagram in Google Sheets.
- Automatically update Instagram bio links from a Google Sheets list.
- Create Instagram ad campaigns based on Google Sheets audience data.
- Generate image captions using AI based on data in Google Sheets.
How secure is my Google Sheets data when using Latenode?
Latenode uses secure authentication and encryption to protect your data during Google Sheets and Instagram for Business integrations.
Are there any limitations to the Google Sheets and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect high-volume workflows.
- Complex data transformations might require custom JavaScript code.
- Image uploads must adhere to Instagram's file size and format restrictions.