How to connect Google Sheets and Omnisend
Create a New Scenario to Connect Google Sheets and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Sheets, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Sheets or Omnisend will be your first step. To do this, click "Choose an app," find Google Sheets or Omnisend, and select the appropriate trigger to start the scenario.

Add the Google Sheets Node
Select the Google Sheets node from the app selection panel on the right.

Google Sheets
Configure the Google Sheets
Click on the Google Sheets node to configure it. You can modify the Google Sheets URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Google Sheets node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Google Sheets and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Sheets and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Sheets, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Sheets and Omnisend integration works as expected. Depending on your setup, data should flow between Google Sheets and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Sheets and Omnisend
Shopify + Google Sheets + Omnisend: When a new paid order is placed in Shopify, the order details are added to a Google Sheet. This then triggers a custom event in Omnisend to start a targeted email campaign based on the purchase.
Facebook Lead Ads + Google Sheets + Omnisend: When a new lead is submitted via Facebook Lead Ads, the lead information is saved to a Google Sheet. This then triggers the creation of a new contact in Omnisend to start a personalized email sequence.
Google Sheets and Omnisend integration alternatives
About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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FAQ Google Sheets and Omnisend
How can I connect my Google Sheets account to Omnisend using Latenode?
To connect your Google Sheets account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Sheets and click on "Connect".
- Authenticate your Google Sheets and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate contact list updates between Sheets and Omnisend?
Yes! Latenode allows real-time syncs. Automatically update Omnisend lists from Google Sheets, ensuring your campaigns reach the right audience. Leverage advanced logic for precise segmentation.
What types of tasks can I perform by integrating Google Sheets with Omnisend?
Integrating Google Sheets with Omnisend allows you to perform various tasks, including:
- Add new Google Sheets rows as new contacts in Omnisend.
- Update contact properties in Omnisend from Google Sheets data.
- Trigger Omnisend email campaigns based on Google Sheets updates.
- Log Omnisend campaign results in a Google Sheets spreadsheet.
- Create personalized product recommendations based on spreadsheet data.
Can I filter the data sent from Google Sheets to Omnisend?
Yes, Latenode's visual editor lets you apply filters and conditions to data, sending only relevant information for targeted Omnisend campaigns.
Are there any limitations to the Google Sheets and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large datasets in Google Sheets may cause slower processing.
- Complex Google Sheets formulas might require JavaScript for proper evaluation.
- Omnisend API rate limits could impact high-volume data transfers.