How to connect Google Vertex AI and Google Analytics
Create a New Scenario to Connect Google Vertex AI and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Vertex AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Vertex AI or Google Analytics will be your first step. To do this, click "Choose an app," find Google Vertex AI or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Google Vertex AI Node
Select the Google Vertex AI node from the app selection panel on the right.

Google Vertex AI
Configure the Google Vertex AI
Click on the Google Vertex AI node to configure it. You can modify the Google Vertex AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Google Vertex AI node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Google Vertex AI and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Vertex AI and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Vertex AI, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Vertex AI and Google Analytics integration works as expected. Depending on your setup, data should flow between Google Vertex AI and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Vertex AI and Google Analytics
Google Analytics + Google Vertex AI + Google Sheets: This automation flow analyzes website visitor behavior using Google Analytics, generates insights and summaries with Google Vertex AI, and then saves the AI-generated findings to a Google Sheet for record-keeping and further analysis.
Google Analytics + Google Vertex AI + Google Ads: The flow starts by using Google Analytics to identify underperforming ads. Then, Google Vertex AI suggests improvements for those ads based on the analytics data. Finally, the updated ad suggestions can be implemented on Google Ads.
Google Vertex AI and Google Analytics integration alternatives
About Google Vertex AI
Use Vertex AI in Latenode to build AI-powered automation. Quickly integrate machine learning models for tasks like sentiment analysis or image recognition. Automate data enrichment or content moderation workflows without complex coding. Latenode’s visual editor makes it easier to chain AI tasks and scale them reliably, paying only for the execution time of each flow.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Google Vertex AI and Google Analytics
How can I connect my Google Vertex AI account to Google Analytics using Latenode?
To connect your Google Vertex AI account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Vertex AI and click on "Connect".
- Authenticate your Google Vertex AI and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I predict website conversions based on user behavior?
Yes, you can! Latenode allows you to use Vertex AI to analyze Google Analytics data and predict conversions, enabling proactive optimization with no-code or custom code steps.
What types of tasks can I perform by integrating Google Vertex AI with Google Analytics?
Integrating Google Vertex AI with Google Analytics allows you to perform various tasks, including:
- Predicting customer churn based on website engagement metrics.
- Personalizing website content using AI-driven insights from analytics data.
- Identifying high-value customer segments for targeted marketing campaigns.
- Automating A/B testing based on real-time analytics and AI optimization.
- Generating custom reports combining AI predictions and analytics metrics.
How does Latenode handle Google Vertex AI authentication?
Latenode uses secure OAuth to authenticate your Google Vertex AI account, ensuring your credentials are encrypted and protected within our platform.
Are there any limitations to the Google Vertex AI and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data volumes in Google Analytics may impact processing speed.
- Custom models in Google Vertex AI require appropriate training data.
- API rate limits on either platform may affect workflow execution.