How to connect GoToWebinar and Facebook Ads Campaign Management
Create a New Scenario to Connect GoToWebinar and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find GoToWebinar or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.

GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the GoToWebinar node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the GoToWebinar and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the GoToWebinar and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Ads Campaign Management
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring GoToWebinar, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between GoToWebinar and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect GoToWebinar and Facebook Ads Campaign Management
GoToWebinar + Facebook Ads Campaign Management + Google Sheets: When a new webinar registrant is added in GoToWebinar, this automation retrieves the associated Facebook Ad campaign data and logs the ad spend and registration details in a Google Sheet for ROI calculation.
Facebook Ads Campaign Management + GoToWebinar + Slack: When a new ad is created in Facebook Ads Campaign Management, this automation checks for corresponding webinar registrations in GoToWebinar. If a registration is found, a notification is sent to a designated Slack channel to alert the marketing team.
GoToWebinar and Facebook Ads Campaign Management integration alternatives
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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FAQ GoToWebinar and Facebook Ads Campaign Management
How can I connect my GoToWebinar account to Facebook Ads Campaign Management using Latenode?
To connect your GoToWebinar account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select GoToWebinar and click on "Connect".
- Authenticate your GoToWebinar and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically retarget webinar attendees on Facebook?
Yes, you can! Latenode enables this with a simple workflow, automatically adding webinar attendees to a custom Facebook audience, boosting ad relevance and conversion rates.
What types of tasks can I perform by integrating GoToWebinar with Facebook Ads Campaign Management?
Integrating GoToWebinar with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Create Facebook lead ads based on GoToWebinar registrations.
- Update Facebook Custom Audiences with webinar attendee data.
- Trigger Facebook ad campaigns after a webinar concludes.
- Pause or adjust ad spend based on webinar registration numbers.
- Send GoToWebinar data to Facebook for conversion tracking.
How secure is GoToWebinar data within Latenode workflows?
Latenode employs enterprise-grade encryption and security protocols to ensure the safety and privacy of all data processed within your workflows.
Are there any limitations to the GoToWebinar and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on API availability and rate limits.
- Complex custom audience segmentation may require JavaScript coding.
- Historical webinar data import might require manual configuration.