How to connect Gravity Forms and Bigin by Zoho CRM
Create a New Scenario to Connect Gravity Forms and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Gravity Forms or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Gravity Forms node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.


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Bigin by Zoho CRM


Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Gravity Forms and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Gravity Forms
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Webhook response


Save and Activate the Scenario
After configuring Gravity Forms, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gravity Forms and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Gravity Forms and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Bigin by Zoho CRM
Gravity Forms + Bigin by Zoho CRM + Zoho Campaigns: When a new form is submitted via Gravity Forms, a new contact is created in Bigin by Zoho CRM. This new contact is then added or updated in a specified Zoho Campaigns email list.
Bigin by Zoho CRM + Gravity Forms + Slack: When a new contact is created in Bigin by Zoho CRM, the flow finds the corresponding entry in Gravity Forms (assuming matching data like email). A notification is then sent to a Slack channel with details about the new contact.
Gravity Forms and Bigin by Zoho CRM integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Gravity Forms and Bigin by Zoho CRM
How can I connect my Gravity Forms account to Bigin by Zoho CRM using Latenode?
To connect your Gravity Forms account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Bigin contacts from new Gravity Forms submissions?
Yes, easily! Latenode allows you to automate contact creation, updating your CRM with every new form entry. Use visual logic or JavaScript to filter or enrich the data.
What types of tasks can I perform by integrating Gravity Forms with Bigin by Zoho CRM?
Integrating Gravity Forms with Bigin by Zoho CRM allows you to perform various tasks, including:
- Create a new Bigin contact from a Gravity Forms submission.
- Update a Bigin deal stage based on form responses.
- Send personalized email sequences using form data.
- Add a note to a Bigin contact when a form is submitted.
- Trigger internal notifications for specific form entries.
How do I handle complex data mappings from Gravity Forms to Bigin?
Latenode provides flexible data mapping tools, including JavaScript blocks, to transform data before it reaches Bigin, ensuring accuracy.
Are there any limitations to the Gravity Forms and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex field mappings may require some JavaScript knowledge.
- Rate limits of Gravity Forms and Bigin APIs still apply.
- File uploads from Gravity Forms have size limits depending on your plan.