How to connect Gravity Forms and Facebook Conversions
Create a New Scenario to Connect Gravity Forms and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Facebook Conversions will be your first step. To do this, click "Choose an app," find Gravity Forms or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Gravity Forms node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Gravity Forms and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Gravity Forms, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Gravity Forms and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Gravity Forms and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Facebook Conversions
Gravity Forms + Facebook Conversions + Google Sheets: When a new form is submitted in Gravity Forms, an event is sent to Facebook Conversions, and the form data is logged into a Google Sheet for analysis.
Gravity Forms + Facebook Conversions + Slack: When a new form is submitted in Gravity Forms, a conversion event is sent to Facebook Conversions. The team receives a notification in a Slack channel about the new conversion.
Gravity Forms and Facebook Conversions integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code β all inside Latenode's visual builder.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Gravity Forms and Facebook Conversions
How can I connect my Gravity Forms account to Facebook Conversions using Latenode?
To connect your Gravity Forms account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track qualified leads from forms in Facebook Conversions?
Yes, you can! Latenode lets you filter Gravity Forms submissions using advanced logic and send only qualified leads to Facebook Conversions, optimizing your ad spend.
What types of tasks can I perform by integrating Gravity Forms with Facebook Conversions?
Integrating Gravity Forms with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending new Gravity Forms submissions to Facebook Conversions.
- Tracking form submission success as a conversion event in Facebook.
- Updating Facebook Conversion events with data from Gravity Forms fields.
- Creating custom audiences in Facebook based on Gravity Forms data.
- Using AI to analyze form responses and optimize Facebook ad campaigns.
Can I use conditional logic with Gravity Forms and Facebook Conversions?
Yes! Latenode's visual editor lets you add conditional logic to filter and route Gravity Forms data before sending it to Facebook Conversions.
Are there any limitations to the Gravity Forms and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Gravity Forms setups might require custom JavaScript for advanced data mapping.
- Facebook Conversions API has its own rate limits which can affect high-volume workflows.
- Changes to Gravity Forms or Facebook Conversions fields may require workflow adjustments.