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Automatically add new Gravity Forms submissions as customers in Magento, creating accounts and triggering personalized e-commerce flows. Latenode offers advanced JavaScript customization and affordable pay-by-execution pricing for scaling complex workflows.
Connect Gravity Forms and Magento in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Magento will be your first step. To do this, click "Choose an app," find Gravity Forms or Magento, and select the appropriate trigger to start the scenario.

Select the Gravity Forms node from the app selection panel on the right.

Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Gravity Forms node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

Gravity Forms
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Magento
Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Magento
Trigger on Webhook
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Gravity Forms
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Iterator
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Webhook response
After configuring Gravity Forms, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Gravity Forms and Magento integration works as expected. Depending on your setup, data should flow between Gravity Forms and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Gravity Forms + Magento + Mailchimp: When a new form is submitted in Gravity Forms, a new customer account is created in Magento, and the customer is added to a Mailchimp audience.
Magento + Gravity Forms + Slack: When a new order is placed in Magento, a Gravity Forms entry is created to collect feedback, and a message is sent to a Slack channel to notify the sales team.
About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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About Magento
Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.
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How can I connect my Gravity Forms account to Magento using Latenode?
To connect your Gravity Forms account to Magento on Latenode, follow these steps:
Can I automatically create Magento customers from Gravity Forms submissions?
Yes, you can! Latenode's visual builder simplifies the automation, letting you map Gravity Forms data to Magento fields instantly, streamlining customer onboarding and boosting sales.
What types of tasks can I perform by integrating Gravity Forms with Magento?
Integrating Gravity Forms with Magento allows you to perform various tasks, including:
How secure is my Gravity Forms data when using Latenode?
Latenode employs robust security measures, including encryption and secure authentication protocols, safeguarding your data during transfers and processing.
Are there any limitations to the Gravity Forms and Magento integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: