How to connect Gravity Forms and Omnisend
Create a New Scenario to Connect Gravity Forms and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Omnisend will be your first step. To do this, click "Choose an app," find Gravity Forms or Omnisend, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Gravity Forms node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Gravity Forms and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Gravity Forms
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Webhook response

Save and Activate the Scenario
After configuring Gravity Forms, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gravity Forms and Omnisend integration works as expected. Depending on your setup, data should flow between Gravity Forms and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Omnisend
Gravity Forms + Omnisend + Google Sheets: When a new submission is received in Gravity Forms, a new contact is created in Omnisend. The submission data is then added as a new row in a Google Sheet for analysis.
Omnisend + Gravity Forms + Slack: When a new subscriber is added to Omnisend, a new entry is created in Gravity Forms, and a notification is sent to a Slack channel.
Gravity Forms and Omnisend integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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FAQ Gravity Forms and Omnisend
How can I connect my Gravity Forms account to Omnisend using Latenode?
To connect your Gravity Forms account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new form submissions to Omnisend?
Yes, with Latenode, instantly add Gravity Forms submissions as Omnisend contacts. Benefit from Latenode’s real-time triggers, ensuring immediate, automated contact list updates, maximizing engagement.
What types of tasks can I perform by integrating Gravity Forms with Omnisend?
Integrating Gravity Forms with Omnisend allows you to perform various tasks, including:
- Adding new Gravity Forms submissions as Omnisend subscribers.
- Triggering personalized email sequences in Omnisend after form submission.
- Updating contact properties in Omnisend based on form data.
- Segmenting Omnisend contacts based on Gravity Forms submission details.
- Sending SMS notifications via Omnisend upon new Gravity Forms entries.
Can I use JavaScript code within my Gravity Forms automations?
Yes, Latenode allows you to use JavaScript code to manipulate data, adding advanced logic for complex Gravity Forms and Omnisend workflows.
Are there any limitations to the Gravity Forms and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form structures may require custom JavaScript for full compatibility.
- Real-time updates depend on the API rate limits of both Gravity Forms and Omnisend.
- File uploads from Gravity Forms are subject to Omnisend's storage policies.