How to connect Gravity Forms and Serper
Create a New Scenario to Connect Gravity Forms and Serper
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Serper will be your first step. To do this, click "Choose an app," find Gravity Forms or Serper, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Gravity Forms node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Gravity Forms and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Gravity Forms, Serper, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Gravity Forms and Serper integration works as expected. Depending on your setup, data should flow between Gravity Forms and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Serper
Gravity Forms + Serper + Slack: When a user submits a form in Gravity Forms, the submission data is used to query Serper for related help articles. The search results are then sent to a designated Slack channel.
Serper + Gravity Forms + Email: Track trending search terms using Serper, then update a Gravity Forms survey with those terms. Finally, send the updated survey to email subscribers.
Gravity Forms and Serper integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code โ all inside Latenode's visual builder.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Gravity Forms and Serper
How can I connect my Gravity Forms account to Serper using Latenode?
To connect your Gravity Forms account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger SERP analysis from new Gravity Forms submissions?
Yes, you can! Latenode allows triggering Serper queries upon form submissions. This automates SEO analysis, delivering insights directly from new user data, saving time and boosting efficiency.
What types of tasks can I perform by integrating Gravity Forms with Serper?
Integrating Gravity Forms with Serper allows you to perform various tasks, including:
- Extract keywords from form submissions and analyze their search volume.
- Automatically generate SEO reports based on Gravity Forms data.
- Monitor brand mentions in search results triggered by form input.
- Enrich form data with SERP insights for enhanced analysis.
- Trigger content updates based on search result trends from form data.
How does Latenode handle Gravity Forms data security?
Latenode employs robust encryption and secure data handling practices to protect your Gravity Forms data during integration and workflow execution, ensuring data privacy.
Are there any limitations to the Gravity Forms and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Gravity Forms conditional logic may require custom JavaScript implementation.
- Serper API usage is subject to Serper's rate limits and pricing.
- File uploads from Gravity Forms may require additional parsing steps in Latenode.