How to connect Gravity Forms and Zapier
Create a New Scenario to Connect Gravity Forms and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Zapier will be your first step. To do this, click "Choose an app," find Gravity Forms or Zapier, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Gravity Forms node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.


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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Gravity Forms and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Gravity Forms, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gravity Forms and Zapier integration works as expected. Depending on your setup, data should flow between Gravity Forms and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Zapier
Gravity Forms + Google Sheets: Every time a new form is submitted via Gravity Forms, a new row is added to a Google Sheet, allowing for easy data analysis and reporting.
Gravity Forms + Slack: Whenever a new form submission is received through Gravity Forms, a notification is sent to a specified Slack channel, ensuring timely awareness of new leads or responses.
Gravity Forms and Zapier integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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FAQ Gravity Forms and Zapier
How can I connect my Gravity Forms account to Zapier using Latenode?
To connect your Gravity Forms account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send Gravity Forms data to a Zapier workflow?
Yes, you can! Latenode lets you trigger Zapier workflows with Gravity Forms submissions, adding custom logic & data transformations before triggering, maximizing workflow efficiency.
What types of tasks can I perform by integrating Gravity Forms with Zapier?
Integrating Gravity Forms with Zapier allows you to perform various tasks, including:
- Automatically adding Gravity Forms submissions to a CRM system.
- Sending email notifications for new Gravity Forms entries via Zapier.
- Creating tasks in project management tools from Gravity Forms data.
- Adding Gravity Forms submission data to Google Sheets via Zapier.
- Triggering SMS notifications for urgent Gravity Forms submissions.
HowsecureisGravityFormsintegrationwithZapieronLatenode?
Latenode uses secure authentication and encryption to protect your Gravity Forms and Zapier data during integration and workflow execution.
Are there any limitations to the Gravity Forms and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Zapier's plan limits can affect the number of tasks triggered.
- Real-time updates may experience slight delays due to API polling.