How to connect Gravity Forms and Zoho CRM
Create a New Scenario to Connect Gravity Forms and Zoho CRM
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Zoho CRM will be your first step. To do this, click "Choose an app," find Gravity Forms or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Gravity Forms node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


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Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Gravity Forms and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Zoho CRM
Trigger on Webhook
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Gravity Forms
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Webhook response


Save and Activate the Scenario
After configuring Gravity Forms, Zoho CRM, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Gravity Forms and Zoho CRM integration works as expected. Depending on your setup, data should flow between Gravity Forms and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Zoho CRM
Gravity Forms + Zoho CRM + Slack: When a new form is submitted in Gravity Forms, a new lead is created in Zoho CRM. Then, a message is sent to a Slack channel to notify the sales team about the new lead.
Gravity Forms + Zoho CRM + Google Sheets: When a new form is submitted in Gravity Forms, the corresponding lead in Zoho CRM is updated, and a new row is added to a Google Sheet to log the form submission data.
Gravity Forms and Zoho CRM integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code โ all inside Latenode's visual builder.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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FAQ Gravity Forms and Zoho CRM
How can I connect my Gravity Forms account to Zoho CRM using Latenode?
To connect your Gravity Forms account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Zoho CRM contacts from Gravity Forms submissions?
Yes, you can! Latenode's visual editor makes it easy to map fields and ensure your CRM stays updated automatically, saving you time and improving data accuracy.
What types of tasks can I perform by integrating Gravity Forms with Zoho CRM?
Integrating Gravity Forms with Zoho CRM allows you to perform various tasks, including:
- Create a new Zoho CRM lead from a new Gravity Forms submission.
- Update existing Zoho CRM contacts with new information from forms.
- Send personalized email sequences based on form submission data.
- Trigger internal notifications when high-priority forms are submitted.
- Add new Gravity Forms submissions as notes to Zoho CRM records.
Can I use JavaScript to transform Gravity Forms data before sending to Zoho CRM?
Yes! Latenode lets you use JavaScript to customize and transform data, ensuring it perfectly matches your Zoho CRM requirements.
Are there any limitations to the Gravity Forms and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic in Gravity Forms may require custom JavaScript for full integration.
- Large data volumes might require optimization to maintain performance.
- Some advanced Zoho CRM custom fields might need manual mapping.