How to connect Help Scout and Google Business Profile
Create a New Scenario to Connect Help Scout and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Help Scout, triggered by another scenario, or executed manually (for testing purposes). In most cases, Help Scout or Google Business Profile will be your first step. To do this, click "Choose an app," find Help Scout or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Help Scout Node
Select the Help Scout node from the app selection panel on the right.


Help Scout

Configure the Help Scout
Click on the Help Scout node to configure it. You can modify the Help Scout URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Help Scout node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Help Scout and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Help Scout and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Help Scout
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Help Scout, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Help Scout and Google Business Profile integration works as expected. Depending on your setup, data should flow between Help Scout and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Help Scout and Google Business Profile
Help Scout + Google Business Profile + Slack: When a new Help Scout conversation is created, fetch customer info from Google Business Profile. Then, send a Slack message with details.
Google Business Profile + Help Scout + Google Sheets: Track new or updated Google Business Profile reviews in Google Sheets, and if the review is negative, create a Help Scout ticket.
Help Scout and Google Business Profile integration alternatives

About Help Scout
Automate Help Scout within Latenode to streamline support workflows. Automatically escalate urgent tickets, update customer profiles, and trigger proactive outreach based on support interactions. Centralize Help Scout data with other systems in visual workflows. Use AI and scripting for advanced routing or analysis.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Help Scout and Google Business Profile
How can I connect my Help Scout account to Google Business Profile using Latenode?
To connect your Help Scout account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Help Scout and click on "Connect".
- Authenticate your Help Scout and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from Help Scout?
Yes, you can! Automatically update your Google Business Profile based on Help Scout data, such as customer feedback. Latenode's visual editor makes it simple to automate, improving your online reputation.
What types of tasks can I perform by integrating Help Scout with Google Business Profile?
Integrating Help Scout with Google Business Profile allows you to perform various tasks, including:
- Automatically create Google Business Profile posts from positive Help Scout conversations.
- Trigger Help Scout alerts for negative reviews on Google Business Profile.
- Update Google Business Profile hours based on Help Scout support availability.
- Analyze Help Scout ticket sentiment to improve Google Business Profile messaging.
- Log Google Business Profile review responses within Help Scout customer profiles.
How do I handle errors in my Help Scout integration?
Latenode provides detailed error logs and notifications. Plus, you can add custom error handling using JavaScript blocks for robust workflows.
Are there any limitations to the Help Scout and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Help Scout and Google Business Profile APIs may affect high-volume workflows.
- Advanced Google Business Profile features might require custom JavaScript code.
- Initial setup requires admin privileges for both Help Scout and Google Business Profile.