How to connect HeyGen and Facebook Conversions
Create a New Scenario to Connect HeyGen and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Facebook Conversions will be your first step. To do this, click "Choose an app," find HeyGen or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.


HeyGen

Add the Facebook Conversions Node
Next, click the plus (+) icon on the HeyGen node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the HeyGen and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring HeyGen, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the HeyGen and Facebook Conversions integration works as expected. Depending on your setup, data should flow between HeyGen and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and Facebook Conversions
HeyGen + Google Sheets + Facebook Conversions: When a new event occurs in HeyGen (e.g., video view), the data is added as a new row in Google Sheets. This new row addition triggers sending event data to Facebook Conversions for ad performance tracking.
Facebook Conversions + HeyGen + HubSpot: When a new form submission occurs in HubSpot, trigger HeyGen to generate a video from a template. Subsequently, update the contact details in HubSpot.
HeyGen and Facebook Conversions integration alternatives

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ HeyGen and Facebook Conversions
How can I connect my HeyGen account to Facebook Conversions using Latenode?
To connect your HeyGen account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Facebook Conversions from new HeyGen videos?
Yes, you can! Latenode allows you to automate updates to Facebook Conversions whenever a new video is generated in HeyGen, ensuring your ad campaigns stay relevant and effective.
What types of tasks can I perform by integrating HeyGen with Facebook Conversions?
Integrating HeyGen with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating custom audiences based on HeyGen video views.
- Triggering Facebook Conversion API events on new HeyGen video completions.
- Sending lead data from HeyGen video forms directly to Facebook Conversions.
- Updating Facebook ad creatives with newly generated HeyGen marketing videos.
- Tracking video engagement metrics from HeyGen to optimize Facebook ad spend.
Can I use JavaScript to enhance the HeyGen integration?
Yes! Latenode allows you to use JavaScript code blocks to customize the HeyGen integration with advanced data transformations and logic.
Are there any limitations to the HeyGen and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex HeyGen video templates might require custom JavaScript for data mapping.
- Facebook Conversions API rate limits apply based on your Facebook Ads account tier.
- Real-time synchronization depends on the polling interval configured in your workflow.