How to connect HeyGen and Google Analytics
Create a New Scenario to Connect HeyGen and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Google Analytics will be your first step. To do this, click "Choose an app," find HeyGen or Google Analytics, and select the appropriate trigger to start the scenario.

Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.


HeyGen

Add the Google Analytics Node
Next, click the plus (+) icon on the HeyGen node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the HeyGen and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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HeyGen
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Webhook response

Save and Activate the Scenario
After configuring HeyGen, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and Google Analytics integration works as expected. Depending on your setup, data should flow between HeyGen and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and Google Analytics
HeyGen + Google Analytics + Google Sheets: When a new event occurs in HeyGen, indicating video performance, run a report in Google Analytics to gather key metrics. Then, add these metrics as a new row in Google Sheets for performance tracking and reporting.
HeyGen + Google Analytics + Slack: When a new event occurs in HeyGen, run a report in Google Analytics to retrieve video view data. If video views drop significantly below a threshold, send a message to a Slack channel alerting the marketing team to consider creating a new HeyGen video.
HeyGen and Google Analytics integration alternatives

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ HeyGen and Google Analytics
How can I connect my HeyGen account to Google Analytics using Latenode?
To connect your HeyGen account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track video views in Google Analytics from HeyGen?
Yes, you can! Latenode allows you to send HeyGen video view data to Google Analytics, giving you a complete picture of video engagement to optimize campaigns.
What types of tasks can I perform by integrating HeyGen with Google Analytics?
Integrating HeyGen with Google Analytics allows you to perform various tasks, including:
- Track video views and engagement metrics in Google Analytics.
- Send custom events to Google Analytics for specific video actions.
- Analyze video performance alongside website traffic data.
- Trigger personalized marketing campaigns based on video interactions.
- Automate reporting on video ROI using combined data.
How do I use JavaScript to customize the data sent from HeyGen?
Latenode lets you use JavaScript code blocks to transform and customize HeyGen data before sending it to Google Analytics.
Are there any limitations to the HeyGen and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from HeyGen before integration is not automatically synced.
- Complex data transformations might require advanced JavaScript knowledge.
- Google Analytics API limits may affect high-volume data processing.