How to connect HeyGen and HubSpot
Create a New Scenario to Connect HeyGen and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or HubSpot will be your first step. To do this, click "Choose an app," find HeyGen or HubSpot, and select the appropriate trigger to start the scenario.

Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.


HeyGen

Add the HubSpot Node
Next, click the plus (+) icon on the HeyGen node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.


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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the HeyGen and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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HeyGen
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Webhook response

Save and Activate the Scenario
After configuring HeyGen, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and HubSpot integration works as expected. Depending on your setup, data should flow between HeyGen and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and HubSpot
HeyGen + HubSpot + Slack: When a new event is detected in HeyGen, indicating a lead has watched a video, the automation retrieves the contact details from HubSpot. Then, a message is sent to a dedicated Slack channel to notify the sales team about the engaged lead.
HubSpot + HeyGen + Zoom: When a contact reaches MQL status in HubSpot, a personalized video is generated using HeyGen. Subsequently, a Zoom meeting is scheduled and details are sent to the contact.
HeyGen and HubSpot integration alternatives

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ HeyGen and HubSpot
How can I connect my HeyGen account to HubSpot using Latenode?
To connect your HeyGen account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically personalize HeyGen videos for new HubSpot contacts?
Yes, absolutely! Latenode lets you trigger personalized video creation upon new contact creation, enriching your HubSpot CRM with dynamic HeyGen content, boosting engagement.
What types of tasks can I perform by integrating HeyGen with HubSpot?
Integrating HeyGen with HubSpot allows you to perform various tasks, including:
- Creating a HeyGen video when a new contact is added to HubSpot.
- Updating HubSpot contact properties with HeyGen video performance data.
- Sending personalized HeyGen videos via HubSpot marketing emails.
- Triggering HeyGen video generation from HubSpot workflow actions.
- Adding new HubSpot leads to HeyGen for personalized video outreach.
HowdoIensureHeyGenvideosisproperlylinkedtoHubSpotcontactrecords?
Latenode's data mapping features ensure accurate linking by allowing you to define exactly how HeyGen video URLs and data are associated with HubSpot contact fields.
Are there any limitations to the HeyGen and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex video personalization logic may require JavaScript knowledge.
- HeyGen API usage is subject to HeyGen's rate limits and terms of service.
- Real-time video updates in HubSpot depend on HeyGen's processing times.