How to connect HeyGen and Mailchimp
Create a New Scenario to Connect HeyGen and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Mailchimp will be your first step. To do this, click "Choose an app," find HeyGen or Mailchimp, and select the appropriate trigger to start the scenario.

Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.


HeyGen

Add the Mailchimp Node
Next, click the plus (+) icon on the HeyGen node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.


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Mailchimp

Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the HeyGen and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mailchimp
Trigger on Webhook
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HeyGen
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring HeyGen, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and Mailchimp integration works as expected. Depending on your setup, data should flow between HeyGen and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and Mailchimp
HeyGen + Mailchimp + Airtable: When a new event (video created) occurs in HeyGen, add the video link to a Mailchimp email campaign, then log campaign performance data in Airtable.
Mailchimp + HeyGen + Facebook Ads Campaign Management: When a new subscriber is added to a Mailchimp list, generate a personalized AI video with HeyGen and promote the video to the subscriber via a targeted Facebook Ads campaign.
HeyGen and Mailchimp integration alternatives

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
FAQ HeyGen and Mailchimp
How can I connect my HeyGen account to Mailchimp using Latenode?
To connect your HeyGen account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize HeyGen videos for each Mailchimp subscriber?
Yes, you can! Latenode lets you use data from Mailchimp to dynamically personalize HeyGen videos, offering a tailored experience that boosts engagement and conversions.
What types of tasks can I perform by integrating HeyGen with Mailchimp?
Integrating HeyGen with Mailchimp allows you to perform various tasks, including:
- Automatically add new HeyGen video viewers to a specific Mailchimp audience.
- Trigger personalized email campaigns in Mailchimp based on HeyGen video engagement.
- Update Mailchimp subscriber profiles with data collected from HeyGen video interactions.
- Send follow-up emails via Mailchimp after a user watches a HeyGen video.
- Create segments in Mailchimp based on HeyGen video viewing behavior.
Can I use JavaScript to customize data sent from HeyGen to Mailchimp?
Yes! Latenode allows you to use JavaScript to transform HeyGen data before sending it to Mailchimp, enabling advanced customization.
Are there any limitations to the HeyGen and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require advanced JavaScript knowledge.
- The number of HeyGen video renders can be limited by your HeyGen subscription plan.
- Mailchimp's API rate limits may affect high-volume data transfers.