HeyGen and Salesforce Integration

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Automatically update Salesforce leads with personalized HeyGen video messages triggered by key engagement events, using Latenode's visual editor to customize the automation logic and reduce per-task costs.

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HeyGen

Salesforce

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HeyGen and Salesforce

Create a New Scenario to Connect HeyGen and Salesforce

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Salesforce will be your first step. To do this, click "Choose an app," find HeyGen or Salesforce, and select the appropriate trigger to start the scenario.

Add the HeyGen Node

Select the HeyGen node from the app selection panel on the right.

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HeyGen

Configure the HeyGen

Click on the HeyGen node to configure it. You can modify the HeyGen URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Salesforce Node

Next, click the plus (+) icon on the HeyGen node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce

Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.

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Sign In

Run node once

Configure the HeyGen and Salesforce Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the HeyGen and Salesforce Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring HeyGen, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and Salesforce integration works as expected. Depending on your setup, data should flow between HeyGen and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HeyGen and Salesforce

Salesforce + HeyGen + Slack: When a new lead is created in Salesforce, a personalized video is generated using HeyGen. Once the video is ready, a notification is sent to the relevant sales representative in Slack.

Salesforce + HeyGen + Google Sheets: When a new lead is created in Salesforce, a request is sent to HeyGen to generate a personalized video. The details of this request and its completion status are then logged in a Google Sheets spreadsheet.

HeyGen and Salesforce integration alternatives

About HeyGen

Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.

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About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

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See how Latenode works

FAQ HeyGen and Salesforce

How can I connect my HeyGen account to Salesforce using Latenode?

To connect your HeyGen account to Salesforce on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HeyGen and click on "Connect".
  • Authenticate your HeyGen and Salesforce accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create personalized HeyGen videos from new Salesforce leads?

Yes, you can! Latenode’s visual editor makes it easy to trigger HeyGen video creation when a new lead is added to Salesforce, automatically personalizing outreach and boosting engagement.

What types of tasks can I perform by integrating HeyGen with Salesforce?

Integrating HeyGen with Salesforce allows you to perform various tasks, including:

  • Generate personalized HeyGen videos when a Salesforce opportunity reaches a specific stage.
  • Update Salesforce fields automatically when a HeyGen video has been viewed.
  • Create a Salesforce task to follow up after a HeyGen video is sent.
  • Automatically send HeyGen videos to new Salesforce contacts.
  • Log HeyGen video engagement metrics directly in Salesforce.

WhatHeyGenautomationcapabilitiesdoIhaveaccesswithinLatenode?

Latenode allows you to trigger HeyGen actions based on Salesforce data and vice versa, unlocking powerful workflows with custom logic and AI enhancements.

Are there any limitations to the HeyGen and Salesforce integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • HeyGen API usage limits may affect the number of videos you can generate.
  • Salesforce API limits can impact the speed of data synchronization.
  • Complex workflow logic might require JavaScript knowledge for advanced customization.

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