How to connect HighLevel and Instagram for Business
Create a New Scenario to Connect HighLevel and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HighLevel, triggered by another scenario, or executed manually (for testing purposes). In most cases, HighLevel or Instagram for Business will be your first step. To do this, click "Choose an app," find HighLevel or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the HighLevel Node
Select the HighLevel node from the app selection panel on the right.

HighLevel
Configure the HighLevel
Click on the HighLevel node to configure it. You can modify the HighLevel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the HighLevel node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the HighLevel and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HighLevel and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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HighLevel
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring HighLevel, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HighLevel and Instagram for Business integration works as expected. Depending on your setup, data should flow between HighLevel and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HighLevel and Instagram for Business
Instagram for Business + Google Sheets + HighLevel: Track ad performance by monitoring new media posted on Instagram for Business, extracting key metrics, and logging them in Google Sheets. Use HighLevel to send reports.
Facebook Lead Ads + HighLevel + Google Sheets: When a new lead is submitted via Facebook Lead Ads, create a new contact in HighLevel and log the lead details in Google Sheets for tracking and analysis.
HighLevel and Instagram for Business integration alternatives
About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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FAQ HighLevel and Instagram for Business
How can I connect my HighLevel account to Instagram for Business using Latenode?
To connect your HighLevel account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HighLevel and click on "Connect".
- Authenticate your HighLevel and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Instagram to HighLevel?
Yes, you can! Latenode allows you to seamlessly transfer Instagram leads to HighLevel, automating follow-ups and nurturing. Benefit from enhanced lead management and faster conversions.
What types of tasks can I perform by integrating HighLevel with Instagram for Business?
Integrating HighLevel with Instagram for Business allows you to perform various tasks, including:
- Automatically add new Instagram leads to your HighLevel contacts.
- Send personalized welcome messages to new followers via HighLevel SMS.
- Create HighLevel tasks for new Instagram mentions.
- Update HighLevel contact information based on Instagram profile changes.
- Track Instagram campaign performance within HighLevel dashboards.
Can I use custom JavaScript with the HighLevel integration?
Yes! Latenode allows you to use JavaScript for custom logic and data transformation, enhancing HighLevel automation capabilities.
Are there any limitations to the HighLevel and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect high-volume automation.
- Certain HighLevel features might require specific subscription levels.
- Advanced Instagram analytics require a Business or Creator account.