How to connect HighLevel and Omnisend
Create a New Scenario to Connect HighLevel and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HighLevel, triggered by another scenario, or executed manually (for testing purposes). In most cases, HighLevel or Omnisend will be your first step. To do this, click "Choose an app," find HighLevel or Omnisend, and select the appropriate trigger to start the scenario.

Add the HighLevel Node
Select the HighLevel node from the app selection panel on the right.

HighLevel
Configure the HighLevel
Click on the HighLevel node to configure it. You can modify the HighLevel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the HighLevel node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the HighLevel and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HighLevel and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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HighLevel
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring HighLevel, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HighLevel and Omnisend integration works as expected. Depending on your setup, data should flow between HighLevel and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HighLevel and Omnisend
Shopify + HighLevel + Omnisend: When a new paid order is placed in Shopify, the customer's information is sent to HighLevel to create or update a contact. This contact is then added to a specific segment in Omnisend for targeted email marketing.
Omnisend + HighLevel + HighLevel: When a contact is created or updated in Omnisend, their information is synced to HighLevel. HighLevel then updates a specific contact custom field for retargeting purposes, enabling consistent customer data across platforms.
HighLevel and Omnisend integration alternatives
About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ HighLevel and Omnisend
How can I connect my HighLevel account to Omnisend using Latenode?
To connect your HighLevel account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HighLevel and click on "Connect".
- Authenticate your HighLevel and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails from HighLevel form submissions?
Yes, Latenode lets you trigger Omnisend emails from HighLevel form submissions. Automate customer journeys and personalize follow-ups using Latenode's advanced workflow capabilities and no-code interface.
What types of tasks can I perform by integrating HighLevel with Omnisend?
Integrating HighLevel with Omnisend allows you to perform various tasks, including:
- Adding new HighLevel contacts to Omnisend as subscribers.
- Triggering Omnisend marketing automations from HighLevel events.
- Updating contact properties in Omnisend based on HighLevel data.
- Segmenting Omnisend lists based on HighLevel custom fields.
- Sending SMS via HighLevel when a contact enters an Omnisend segment.
Can I use JavaScript within HighLevel + Omnisend workflows on Latenode?
Yes, Latenode allows JavaScript code to transform data, manage complex logic, and customize your HighLevel and Omnisend workflows beyond simple no-code options.
Are there any limitations to the HighLevel and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API limits of both platforms.
- Complex data transformations may require custom JavaScript coding.
- Historical data migration between the platforms may require additional setup.