How to connect HighLevel and Serper
Create a New Scenario to Connect HighLevel and Serper
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HighLevel, triggered by another scenario, or executed manually (for testing purposes). In most cases, HighLevel or Serper will be your first step. To do this, click "Choose an app," find HighLevel or Serper, and select the appropriate trigger to start the scenario.

Add the HighLevel Node
Select the HighLevel node from the app selection panel on the right.

HighLevel
Configure the HighLevel
Click on the HighLevel node to configure it. You can modify the HighLevel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the HighLevel node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the HighLevel and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HighLevel and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HighLevel, Serper, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the HighLevel and Serper integration works as expected. Depending on your setup, data should flow between HighLevel and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HighLevel and Serper
Serper + Google Sheets + HighLevel: This automation searches for keyword rankings using Serper, then stores the retrieved data in a Google Sheet. Finally, HighLevel is updated with a note about the keyword ranking changes for a specific contact.
Serper + HighLevel + Slack: When Serper detects negative sentiment related to a client's brand through a Google Search, this triggers an alert. The automation then uses HighLevel to find the associated account manager, and notifies them via a direct message in Slack.
HighLevel and Serper integration alternatives
About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ HighLevel and Serper
How can I connect my HighLevel account to Serper using Latenode?
To connect your HighLevel account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HighLevel and click on "Connect".
- Authenticate your HighLevel and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich HighLevel leads with Serper data?
Yes, you can! Latenode's flexible data mapping allows you to seamlessly add search engine insights to HighLevel, boosting lead qualification and personalization.
What types of tasks can I perform by integrating HighLevel with Serper?
Integrating HighLevel with Serper allows you to perform various tasks, including:
- Automatically enrich new HighLevel leads with SERP data.
- Trigger HighLevel actions based on keyword ranking changes.
- Send personalized email sequences using Serper search results.
- Track competitor keyword performance within HighLevel dashboards.
- Generate content ideas for HighLevel marketing campaigns.
HowdoesLatenodeenhanceHighLevelautomationcapabilities?
Latenode adds advanced logic, JavaScript code, AI steps, and scaling, letting you build much smarter HighLevel workflows compared to basic integrations.
Are there any limitations to the HighLevel and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by HighLevel and Serper APIs may affect performance.
- Complex data transformations may require some JavaScript knowledge.
- Historical data migration between systems may require manual effort.