How to connect HubSpot and Creatomate
Create a New Scenario to Connect HubSpot and Creatomate
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Creatomate will be your first step. To do this, click "Choose an app," find HubSpot or Creatomate, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Creatomate Node
Next, click the plus (+) icon on the HubSpot node, select Creatomate from the list of available apps, and choose the action you need from the list of nodes within Creatomate.

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Authenticate Creatomate
Now, click the Creatomate node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Creatomate settings. Authentication allows you to use Creatomate through Latenode.
Configure the HubSpot and Creatomate Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Creatomate Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Creatomate, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Creatomate integration works as expected. Depending on your setup, data should flow between HubSpot and Creatomate (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Creatomate
HubSpot + Creatomate + Google Sheets: When a new contact is created in HubSpot, Creatomate renders a personalized video using the contact's data. The URL of the rendered video is then added to a new row in Google Sheets to track views.
Creatomate + HubSpot + Slack: When a new video render is completed in Creatomate, the automation updates the corresponding contact's record in HubSpot with the video URL. A notification is then sent to a Slack channel to alert the marketing team.
HubSpot and Creatomate integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Creatomate
Automate video creation with Creatomate in Latenode. Generate personalized videos from data: product demos, social media content, or reports. Connect Creatomate to any data source and automate complex workflows with Latenode's visual editor, JavaScript support, and flexible API. Scale video production without manual effort.
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See how Latenode works
FAQ HubSpot and Creatomate
How can I connect my HubSpot account to Creatomate using Latenode?
To connect your HubSpot account to Creatomate on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Creatomate accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create personalized videos for new HubSpot leads?
Yes, you can! Latenode automates the creation and delivery of personalized videos from Creatomate based on new HubSpot leads. This saves time and boosts engagement.
What types of tasks can I perform by integrating HubSpot with Creatomate?
Integrating HubSpot with Creatomate allows you to perform various tasks, including:
- Generate videos from HubSpot contact data for personalized marketing.
- Automatically create social media content when new deals are closed.
- Update video assets in Creatomate when contact properties change in HubSpot.
- Send personalized video messages to HubSpot leads at specific deal stages.
- Create video reports based on HubSpot sales data and send them to stakeholders.
Can I use JavaScript within my HubSpot-Creatomate automations?
Yes! Latenode allows you to use JavaScript code within any workflow for advanced data manipulation and custom logic.
Are there any limitations to the HubSpot and Creatomate integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex video templates in Creatomate may require adjustments for optimal data mapping.
- Rate limits on the HubSpot API may affect the speed of large-scale data synchronization.
- Custom HubSpot properties might need manual mapping to corresponding Creatomate fields.