HubSpot and Enrich Layer Integration

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Automatically enrich new HubSpot contacts with data from Enrich Layer, building smarter customer profiles. Latenode's visual editor makes customization easy, and affordable execution-based pricing keeps your data clean at scale.

HubSpot + Enrich Layer integration

Connect HubSpot and Enrich Layer in minutes with Latenode.

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Swap Apps

HubSpot

Enrich Layer

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and Enrich Layer

Create a New Scenario to Connect HubSpot and Enrich Layer

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Enrich Layer will be your first step. To do this, click "Choose an app," find HubSpot or Enrich Layer, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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HubSpot

Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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HubSpot

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Connect HubSpot

Sign In

Run node once

Add the Enrich Layer Node

Next, click the plus (+) icon on the HubSpot node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

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HubSpot

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Enrich Layer

Authenticate Enrich Layer

Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.

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Enrich Layer

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Connect Enrich Layer

Sign In

Run node once

Configure the HubSpot and Enrich Layer Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Enrich Layer

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Enrich Layer Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the HubSpot and Enrich Layer Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring HubSpot, Enrich Layer, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Enrich Layer integration works as expected. Depending on your setup, data should flow between HubSpot and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and Enrich Layer

HubSpot + Enrich Layer + Slack: When a new company is added to HubSpot, enrich company data using Enrich Layer, and then notify the sales team on Slack via a public channel message.

HubSpot + Enrich Layer + Google Sheets: When a new contact is added to HubSpot, enrich the contact data with Enrich Layer, and then add the enriched contact information to a Google Sheet.

HubSpot and Enrich Layer integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

See how Latenode works

FAQ HubSpot and Enrich Layer

How can I connect my HubSpot account to Enrich Layer using Latenode?

To connect your HubSpot account to Enrich Layer on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and Enrich Layer accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically enrich new HubSpot contacts?

Yes, you can! Latenode's visual builder makes it easy to trigger Enrich Layer when a new contact is added to HubSpot, automatically updating their profile with valuable insights. This saves time and improves data quality.

What types of tasks can I perform by integrating HubSpot with Enrich Layer?

Integrating HubSpot with Enrich Layer allows you to perform various tasks, including:

  • Enriching new HubSpot contacts with company and demographic data.
  • Updating existing HubSpot contacts with the latest information.
  • Triggering personalized email campaigns based on enriched data.
  • Routing leads to the appropriate sales team based on company size.
  • Segmenting contacts for targeted marketing efforts.

WhatHubSpotdatafields canIaccessanduseinLatenodeworkflows?

Latenode provides access to standard and custom HubSpot contact properties, enabling you to use any available data point in your workflows and enrichments.

Are there any limitations to the HubSpot and Enrich Layer integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by HubSpot and Enrich Layer may affect performance.
  • Custom field mappings may require manual configuration.
  • Historical data enrichment might require batch processing.

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