HubSpot and Figma Integration

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Automatically create HubSpot marketing assets from Figma designs. Latenode's visual editor and JavaScript support enable advanced customization beyond basic integrations and scale affordably by paying only for execution time.

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HubSpot

Figma

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and Figma

Create a New Scenario to Connect HubSpot and Figma

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Figma will be your first step. To do this, click "Choose an app," find HubSpot or Figma, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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HubSpot

Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Figma Node

Next, click the plus (+) icon on the HubSpot node, select Figma from the list of available apps, and choose the action you need from the list of nodes within Figma.

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Authenticate Figma

Now, click the Figma node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Figma settings. Authentication allows you to use Figma through Latenode.

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Connect Figma

Sign In

Run node once

Configure the HubSpot and Figma Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the HubSpot and Figma Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring HubSpot, Figma, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Figma integration works as expected. Depending on your setup, data should flow between HubSpot and Figma (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and Figma

HubSpot + Figma + Slack: When a deal reaches a specific stage in HubSpot, a new brand asset design request is automatically created as a comment in Figma. Subsequently, a notification is sent to a designated Slack channel to inform the team about the new design request.

Figma + HubSpot + Google Sheets: When a new comment is posted in a Figma file, the comment content is captured and logged as a note in HubSpot. Simultaneously, a new row is added to a Google Sheet to track the design feedback and its progress.

HubSpot and Figma integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About Figma

Automate design workflows by connecting Figma to Latenode. Extract design assets, update text layers based on database values, or trigger notifications on component changes. Scale design operations by automating repetitive tasks and integrating them into broader business processes using Latenode's visual editor and code customization options.

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FAQ HubSpot and Figma

How can I connect my HubSpot account to Figma using Latenode?

To connect your HubSpot account to Figma on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and Figma accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update HubSpot when Figma designs are approved?

Yes! Latenode automates updates to HubSpot based on Figma design approvals, centralizing feedback and keeping sales/marketing aligned. Add AI for automated context summaries.

What types of tasks can I perform by integrating HubSpot with Figma?

Integrating HubSpot with Figma allows you to perform various tasks, including:

  • Automatically adding new HubSpot contacts as Figma viewers.
  • Creating HubSpot tasks when new Figma comments are added.
  • Updating HubSpot deal stages based on Figma project status.
  • Sending personalized email campaigns based on Figma activity.
  • Generating design briefs in Figma from HubSpot contact properties.

Can I trigger different HubSpot workflows based on Figma file changes?

Yes, you can. Latenode lets you create conditional logic that triggers HubSpot actions based on specific Figma file events, enhancing automation.

Are there any limitations to the HubSpot and Figma integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Figma file structures may require custom JavaScript for full parsing.
  • Rate limits on the HubSpot API can impact high-volume data transfers.
  • Real-time synchronization depends on consistent API availability.

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