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How to connect HubSpot and Firecrawl
Create a New Scenario to Connect HubSpot and Firecrawl
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Firecrawl will be your first step. To do this, click "Choose an app," find HubSpot or Firecrawl, and select the appropriate trigger to start the scenario.
Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.
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Add the Firecrawl Node
Next, click the plus (+) icon on the HubSpot node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.
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Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the HubSpot and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring HubSpot, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Firecrawl integration works as expected. Depending on your setup, data should flow between HubSpot and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Firecrawl
Firecrawl + HubSpot + Slack: When Firecrawl detects a website visit, the automation checks if the visitor is a known contact in HubSpot. If a contact is found, a notification is sent to the sales team via Slack, including the contact's information and the visited page.
Firecrawl + HubSpot + Google Sheets: This automation extracts SEO audit data for a HubSpot website using Firecrawl and then logs this data into a Google Sheet. The flow begins with a Firecrawl action to either crawl or extract website information. The SEO data gets logged into a specified Google Sheet for reporting and analysis.
HubSpot and Firecrawl integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
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FAQ HubSpot and Firecrawl
How can I connect my HubSpot account to Firecrawl using Latenode?
To connect your HubSpot account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich HubSpot contacts with Firecrawl SEO data?
Yes, you can! Latenode allows you to automatically update HubSpot contact properties with SEO insights from Firecrawl, ensuring your sales team has richer prospect data.
What types of tasks can I perform by integrating HubSpot with Firecrawl?
Integrating HubSpot with Firecrawl allows you to perform various tasks, including:
- Automatically update HubSpot contact properties based on Firecrawl data.
- Trigger HubSpot workflows based on new SEO insights discovered by Firecrawl.
- Create HubSpot tasks when Firecrawl detects critical website errors.
- Send custom reports to HubSpot users containing key SEO performance metrics.
- Monitor competitor keyword rankings and update HubSpot contact records.
How do I handle large volumes of data using HubSpot in Latenode?
Latenode's architecture efficiently manages large datasets, allowing seamless HubSpot data processing and automation at scale, without performance bottlenecks.
Are there any limitations to the HubSpot and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits of HubSpot and Firecrawl still apply within Latenode.
- Complex data transformations may require JavaScript knowledge.
- Historical data migration between the two apps might need custom workflows.
