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Enrich HubSpot leads with Firecrawl data to boost sales effectiveness. Latenode's visual editor simplifies data mapping and validation, while affordable execution pricing lets you scale lead enrichment without cost concerns.
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Create HubSpot to Firecrawl workflow
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HubSpot
Firecrawl
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Firecrawl will be your first step. To do this, click "Choose an app," find HubSpot or Firecrawl, and select the appropriate trigger to start the scenario.

Select the HubSpot node from the app selection panel on the right.

HubSpot
Next, click the plus (+) icon on the HubSpot node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

HubSpot
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Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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HubSpot
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Iterator
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Webhook response
After configuring HubSpot, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Firecrawl integration works as expected. Depending on your setup, data should flow between HubSpot and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Firecrawl + HubSpot + Slack: When Firecrawl detects a website visit, the automation checks if the visitor is a known contact in HubSpot. If a contact is found, a notification is sent to the sales team via Slack, including the contact's information and the visited page.
Firecrawl + HubSpot + Google Sheets: This automation extracts SEO audit data for a HubSpot website using Firecrawl and then logs this data into a Google Sheet. The flow begins with a Firecrawl action to either crawl or extract website information. The SEO data gets logged into a specified Google Sheet for reporting and analysis.
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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How can I connect my HubSpot account to Firecrawl using Latenode?
To connect your HubSpot account to Firecrawl on Latenode, follow these steps:
Can I enrich HubSpot contacts with Firecrawl SEO data?
Yes, you can! Latenode allows you to automatically update HubSpot contact properties with SEO insights from Firecrawl, ensuring your sales team has richer prospect data.
What types of tasks can I perform by integrating HubSpot with Firecrawl?
Integrating HubSpot with Firecrawl allows you to perform various tasks, including:
How do I handle large volumes of data using HubSpot in Latenode?
Latenode's architecture efficiently manages large datasets, allowing seamless HubSpot data processing and automation at scale, without performance bottlenecks.
Are there any limitations to the HubSpot and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: