How to connect HubSpot and Google Cloud BigQuery (REST)
Create a New Scenario to Connect HubSpot and Google Cloud BigQuery (REST)
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Google Cloud BigQuery (REST) will be your first step. To do this, click "Choose an app," find HubSpot or Google Cloud BigQuery (REST), and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Google Cloud BigQuery (REST) Node
Next, click the plus (+) icon on the HubSpot node, select Google Cloud BigQuery (REST) from the list of available apps, and choose the action you need from the list of nodes within Google Cloud BigQuery (REST).

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Authenticate Google Cloud BigQuery (REST)
Now, click the Google Cloud BigQuery (REST) node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Cloud BigQuery (REST) settings. Authentication allows you to use Google Cloud BigQuery (REST) through Latenode.
Configure the HubSpot and Google Cloud BigQuery (REST) Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Google Cloud BigQuery (REST) Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring HubSpot, Google Cloud BigQuery (REST), and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Google Cloud BigQuery (REST) integration works as expected. Depending on your setup, data should flow between HubSpot and Google Cloud BigQuery (REST) (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Google Cloud BigQuery (REST)
HubSpot + Google Cloud BigQuery (REST) + Google Sheets: When a new contact is created in HubSpot, their data is sent to Google Cloud BigQuery (REST) for analysis. The analyzed data is then visualized in Google Sheets for reporting purposes.
Google Cloud BigQuery (REST) + HubSpot + Slack: A new row in Google Cloud BigQuery (REST) triggers an update to a contact record in HubSpot. A notification is then sent via Slack to alert the sales team of the updated contact.
HubSpot and Google Cloud BigQuery (REST) integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Google Cloud BigQuery (REST)
Automate BigQuery data workflows in Latenode. Query and analyze massive datasets directly within your automation scenarios, bypassing manual SQL. Schedule queries, transform results with JavaScript, and pipe data to other apps. Scale your data processing without complex coding or expensive per-operation fees. Perfect for reporting, analytics, and data warehousing automation.
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FAQ HubSpot and Google Cloud BigQuery (REST)
How can I connect my HubSpot account to Google Cloud BigQuery (REST) using Latenode?
To connect your HubSpot account to Google Cloud BigQuery (REST) on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Google Cloud BigQuery (REST) accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze HubSpot marketing campaign performance in BigQuery?
Yes, you can! Latenode's data transformation tools and seamless integration let you easily export HubSpot data to BigQuery for in-depth analysis and reporting.
What types of tasks can I perform by integrating HubSpot with Google Cloud BigQuery (REST)?
Integrating HubSpot with Google Cloud BigQuery (REST) allows you to perform various tasks, including:
- Syncing HubSpot contacts data into a BigQuery data warehouse.
- Analyzing sales pipeline performance across multiple campaigns.
- Building custom dashboards with aggregated marketing data.
- Creating machine learning models using HubSpot customer data.
- Automating data backups from HubSpot to BigQuery for compliance.
How secure is HubSpot data transfer on Latenode?
Latenode uses advanced encryption and secure protocols for all data transfers, ensuring your HubSpot data is protected during integration.
Are there any limitations to the HubSpot and Google Cloud BigQuery (REST) integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on data volume.
- Complex data transformations may require JavaScript coding skills.
- Rate limits from HubSpot and BigQuery may impact large data transfers.