How to connect HubSpot and HeyGen
Create a New Scenario to Connect HubSpot and HeyGen
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or HeyGen will be your first step. To do this, click "Choose an app," find HubSpot or HeyGen, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the HeyGen Node
Next, click the plus (+) icon on the HubSpot node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.

HubSpot
⚙

HeyGen

Authenticate HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Configure the HubSpot and HeyGen Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and HeyGen Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

HeyGen
Trigger on Webhook
⚙
HubSpot
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring HubSpot, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and HeyGen integration works as expected. Depending on your setup, data should flow between HubSpot and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and HeyGen
HubSpot + HeyGen + Slack: When a contact reaches a specific deal stage in HubSpot, a personalized video is generated using HeyGen, and a notification is sent to a Slack channel to inform the sales team.
HubSpot + HeyGen + Google Sheets: When a new contact is created in HubSpot, generate a personalized video using HeyGen and track the video details (e.g., video ID, status) in a Google Sheet.
HubSpot and HeyGen integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
Similar apps
Related categories

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
Similar apps
Related categories
See how Latenode works
FAQ HubSpot and HeyGen
How can I connect my HubSpot account to HeyGen using Latenode?
To connect your HubSpot account to HeyGen on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and HeyGen accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize sales videos based on HubSpot contact data?
Yes! Latenode lets you trigger HeyGen video creation using HubSpot data. Dynamically generate personalized videos for each lead, boosting engagement with tailored content.
What types of tasks can I perform by integrating HubSpot with HeyGen?
Integrating HubSpot with HeyGen allows you to perform various tasks, including:
- Automatically create personalized videos for new HubSpot contacts.
- Update HubSpot contact properties when a HeyGen video is viewed.
- Send HeyGen-generated videos via HubSpot marketing emails.
- Trigger HeyGen video creation based on HubSpot workflow triggers.
- Analyze video engagement data from HeyGen within HubSpot reports.
How do I handle errors when using the HubSpot integration?
Latenode provides detailed error logs and notifications, allowing you to quickly identify and resolve any issues within your HubSpot workflows.
Are there any limitations to the HubSpot and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by HubSpot and HeyGen APIs may affect high-volume workflows.
- Complex data transformations may require JavaScript knowledge.
- Real-time video personalization depends on HeyGen's processing time.