How to connect HubSpot and Instagram for Business
Create a New Scenario to Connect HubSpot and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Instagram for Business will be your first step. To do this, click "Choose an app," find HubSpot or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Instagram for Business Node
Next, click the plus (+) icon on the HubSpot node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

HubSpot
âš™
Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the HubSpot and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™
Instagram for Business
Trigger on Webhook
âš™
HubSpot
âš™
âš™
Iterator
âš™
Webhook response
Save and Activate the Scenario
After configuring HubSpot, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Instagram for Business integration works as expected. Depending on your setup, data should flow between HubSpot and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Instagram for Business
Instagram for Business + HubSpot + Slack: When someone interacts with your Instagram Business media, find the corresponding contact in HubSpot. If the contact exists, send a notification to your sales team in Slack.
Instagram for Business + HubSpot + Google Sheets: Track Instagram ad performance by logging media insights to Google Sheets, and linking the data to relevant HubSpot contacts by finding or creating them based on engagement.
HubSpot and Instagram for Business integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
Similar apps
Related categories
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
See how Latenode works
FAQ HubSpot and Instagram for Business
How can I connect my HubSpot account to Instagram for Business using Latenode?
To connect your HubSpot account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Instagram leads to HubSpot?
Yes, you can! Latenode’s visual editor and advanced logic let you instantly add new Instagram leads as HubSpot contacts. This saves time and ensures no lead is missed, streamlining your sales process.
What types of tasks can I perform by integrating HubSpot with Instagram for Business?
Integrating HubSpot with Instagram for Business allows you to perform various tasks, including:
- Create HubSpot contacts from new Instagram follower data.
- Log Instagram ad engagement as activities in HubSpot.
- Update HubSpot contact properties based on Instagram interactions.
- Send personalized HubSpot emails to new Instagram followers.
- Track Instagram campaign performance directly within HubSpot.
How does Latenode handle HubSpot data synchronization?
Latenode provides real-time synchronization via webhooks and scheduled data transfers, ensuring consistent, up-to-date information between apps.
Are there any limitations to the HubSpot and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits imposed by HubSpot and Instagram for Business apply.
- Historical data migration might require custom solutions.
- Advanced Instagram Business features may need custom JavaScript code.