How to connect HubSpot and Landbot.io
Create a New Scenario to Connect HubSpot and Landbot.io
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Landbot.io will be your first step. To do this, click "Choose an app," find HubSpot or Landbot.io, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Landbot.io Node
Next, click the plus (+) icon on the HubSpot node, select Landbot.io from the list of available apps, and choose the action you need from the list of nodes within Landbot.io.

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Authenticate Landbot.io
Now, click the Landbot.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Landbot.io settings. Authentication allows you to use Landbot.io through Latenode.
Configure the HubSpot and Landbot.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Landbot.io Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Landbot.io
Trigger on Webhook
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Landbot.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Landbot.io integration works as expected. Depending on your setup, data should flow between HubSpot and Landbot.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Landbot.io
Landbot.io + HubSpot + Slack: Capture leads via Landbot.io chatbot. Create a contact in HubSpot with the information gathered. Then, send a notification to a designated Slack channel to alert the sales team about the new lead.
Landbot.io + Google Sheets + HubSpot: Capture chatbot responses from Landbot.io and save them in a Google Sheet. Then, use the captured data to update contact properties in HubSpot.
HubSpot and Landbot.io integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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See how Latenode works
FAQ HubSpot and Landbot.io
How can I connect my HubSpot account to Landbot.io using Latenode?
To connect your HubSpot account to Landbot.io on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Landbot.io accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts from Landbot.io chatbot data?
Yes, you can! Latenode allows you to map Landbot.io responses directly to HubSpot contact properties. This ensures your CRM is always up-to-date, improving personalization and efficiency.
What types of tasks can I perform by integrating HubSpot with Landbot.io?
Integrating HubSpot with Landbot.io allows you to perform various tasks, including:
- Qualifying leads collected via Landbot.io and adding them to HubSpot lists.
- Triggering personalized email sequences in HubSpot based on chatbot interactions.
- Creating new HubSpot contacts from Landbot.io chatbot data submissions.
- Sending internal notifications via Slack when leads reach specific chatbot stages.
- Updating HubSpot contact properties with data gathered by Landbot.io bots.
What data security measures does Latenode use with HubSpot?
Latenode employs industry-standard encryption and secure data handling practices to protect your HubSpot data. We ensure secure authentication and authorization for data privacy.
Are there any limitations to the HubSpot and Landbot.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code within Latenode.
- Rate limits imposed by HubSpot and Landbot.io APIs may affect high-volume workflows.
- Historical data migration between platforms might require additional setup.