How to connect HubSpot and Livestorm
Create a New Scenario to Connect HubSpot and Livestorm
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Livestorm will be your first step. To do this, click "Choose an app," find HubSpot or Livestorm, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Livestorm Node
Next, click the plus (+) icon on the HubSpot node, select Livestorm from the list of available apps, and choose the action you need from the list of nodes within Livestorm.

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Authenticate Livestorm
Now, click the Livestorm node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Livestorm settings. Authentication allows you to use Livestorm through Latenode.
Configure the HubSpot and Livestorm Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Livestorm Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Livestorm
Trigger on Webhook
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Livestorm, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Livestorm integration works as expected. Depending on your setup, data should flow between HubSpot and Livestorm (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Livestorm
HubSpot + Livestorm + Slack: When a contact, tracked in HubSpot, attends a Livestorm webinar, a message is sent to a designated Slack channel to notify the team.
Livestorm + HubSpot + Zoom: When a new contact registers for a Livestorm event, their information is used to create a new meeting in Zoom.
HubSpot and Livestorm integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Livestorm
Use Livestorm in Latenode to automate webinar tasks. Register attendees, send follow-up emails, and track engagement automatically. Integrate Livestorm data with your CRM and marketing tools for a seamless workflow. Latenode's visual editor simplifies the process, replacing manual work with a scalable, no-code solution.
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See how Latenode works
FAQ HubSpot and Livestorm
How can I connect my HubSpot account to Livestorm using Latenode?
To connect your HubSpot account to Livestorm on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Livestorm accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create HubSpot contacts from Livestorm registrants?
Yes, you can! Latenode lets you automate this. New Livestorm registrants instantly become HubSpot contacts, saving time and ensuring no lead is missed, even at high volumes.
What types of tasks can I perform by integrating HubSpot with Livestorm?
Integrating HubSpot with Livestorm allows you to perform various tasks, including:
- Create or update HubSpot contacts from new Livestorm registrations.
- Trigger personalized email campaigns in HubSpot after Livestorm webinar attendance.
- Add Livestorm event data to HubSpot contact records for better lead scoring.
- Send internal notifications for high-value leads generated from Livestorm.
- Sync Livestorm attendance data with HubSpot for automated follow-ups.
How does Latenode enhance HubSpot automation capabilities?
Latenode extends HubSpot's capabilities by offering no-code logic, JavaScript functions, and AI, creating complex, tailored automations beyond standard integrations.
Are there any limitations to the HubSpot and Livestorm integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Real-time data sync is subject to API rate limits of both platforms.
- Historical data migration requires separate configuration.