HubSpot and Magento Integration

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Sync HubSpot contacts with Magento customers and automate personalized marketing based on purchase history. Latenode’s visual editor and affordable pricing make complex eCommerce automations easier to build and scale without code.

HubSpot + Magento integration

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Swap Apps

HubSpot

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and Magento

Create a New Scenario to Connect HubSpot and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Magento will be your first step. To do this, click "Choose an app," find HubSpot or Magento, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In
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Run node once

Add the Magento Node

Next, click the plus (+) icon on the HubSpot node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Configure the HubSpot and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

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Run node once

Set Up the HubSpot and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring HubSpot, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Magento integration works as expected. Depending on your setup, data should flow between HubSpot and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and Magento

Magento + HubSpot + Slack: When a new order is placed in Magento, the automation checks if the customer exists in HubSpot. If the customer's lead score is above a defined threshold, a notification is sent to a Slack channel.

Magento + HubSpot + Google Sheets: When a new order is placed in Magento, the order data is added to a Google Sheet. The automation also updates the customer's contact information in HubSpot with the purchase details to better target marketing campaigns.

HubSpot and Magento integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ HubSpot and Magento

How can I connect my HubSpot account to Magento using Latenode?

To connect your HubSpot account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I synchronize customer data between HubSpot and Magento?

Yes, you can seamlessly synchronize customer data with Latenode. Benefit from advanced data mapping and transformation features, ensuring data consistency for personalized marketing campaigns.

What types of tasks can I perform by integrating HubSpot with Magento?

Integrating HubSpot with Magento allows you to perform various tasks, including:

  • Automatically creating HubSpot contacts from new Magento customers.
  • Updating customer information in HubSpot based on Magento order updates.
  • Triggering HubSpot marketing emails based on Magento purchase history.
  • Segmenting customers in HubSpot using Magento order data.
  • Creating deals in HubSpot when new orders are placed in Magento.

HowdoIhandlecomplexdatatransformationsbetweenHubSpotandMagento?

Latenode offers built-in data transformation tools and JavaScript code blocks for complex data handling, ensuring seamless integration between HubSpot and Magento's differing data structures.

Are there any limitations to the HubSpot and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time synchronization might be subject to API rate limits.
  • Complex custom field mappings require careful configuration.
  • Historical data migration might require separate workflows.

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