How to connect HubSpot and Moxie
Create a New Scenario to Connect HubSpot and Moxie
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Moxie will be your first step. To do this, click "Choose an app," find HubSpot or Moxie, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Moxie Node
Next, click the plus (+) icon on the HubSpot node, select Moxie from the list of available apps, and choose the action you need from the list of nodes within Moxie.

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Moxie
Authenticate Moxie
Now, click the Moxie node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Moxie settings. Authentication allows you to use Moxie through Latenode.
Configure the HubSpot and Moxie Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Moxie Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Moxie
Trigger on Webhook
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HubSpot
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Moxie, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Moxie integration works as expected. Depending on your setup, data should flow between HubSpot and Moxie (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Moxie
HubSpot + Moxie + Slack: When a new contact is added to HubSpot, a new contact is created in Moxie. Then, a welcome message is sent to a specified Slack channel.
Moxie + HubSpot + Google Sheets: When a task is created in Moxie, the task information is used to update a contact in HubSpot. Finally, the HubSpot contact data is added as a new row in a Google Sheet for reporting purposes.
HubSpot and Moxie integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Moxie
Use Moxie in Latenode to automate data entry and validation workflows. Pull data from multiple sources, use Moxie to clean and standardize it, then push the refined data to your databases or apps. Benefit from Latenode's visual editor and scalable architecture to handle large datasets efficiently without code.
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FAQ HubSpot and Moxie
How can I connect my HubSpot account to Moxie using Latenode?
To connect your HubSpot account to Moxie on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Moxie accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Moxie chats from new HubSpot form submissions?
Yes, you can! With Latenode, automatically trigger Moxie chats when new forms are submitted in HubSpot, ensuring instant engagement. Leverage Latenode's no-code interface for easy setup.
What types of tasks can I perform by integrating HubSpot with Moxie?
Integrating HubSpot with Moxie allows you to perform various tasks, including:
- Create Moxie chat transcripts from HubSpot contact activity.
- Update HubSpot contact properties based on Moxie chat interactions.
- Send personalized HubSpot emails triggered by Moxie support cases.
- Automatically enroll HubSpot contacts in workflows from Moxie chats.
- Log Moxie support interactions as notes in HubSpot contact timelines.
Can I use JavaScript code within my HubSpot + Moxie workflows?
Yes! Latenode lets you use JavaScript within your HubSpot and Moxie workflows for advanced data manipulation and custom logic beyond simple no-code options.
Are there any limitations to the HubSpot and Moxie integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript knowledge.
- Real-time data synchronization depends on the API rate limits of both apps.
- Custom Moxie chat events may need manual configuration.