How to connect HubSpot and NoCRM
Create a New Scenario to Connect HubSpot and NoCRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or NoCRM will be your first step. To do this, click "Choose an app," find HubSpot or NoCRM, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the NoCRM Node
Next, click the plus (+) icon on the HubSpot node, select NoCRM from the list of available apps, and choose the action you need from the list of nodes within NoCRM.

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Authenticate NoCRM
Now, click the NoCRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NoCRM settings. Authentication allows you to use NoCRM through Latenode.
Configure the HubSpot and NoCRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and NoCRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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NoCRM
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, NoCRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and NoCRM integration works as expected. Depending on your setup, data should flow between HubSpot and NoCRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and NoCRM
HubSpot + NoCRM + Slack: When a new lead is created in HubSpot, a lead is also created in NoCRM. A notification is then sent to a designated Slack channel to alert the sales team.
NoCRM + HubSpot + Google Sheets: When a new deal is created in NoCRM, it triggers the creation of a contact in HubSpot. Contact information and deal details are then logged in a Google Sheet for reporting purposes.
HubSpot and NoCRM integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About NoCRM
Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.
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See how Latenode works
FAQ HubSpot and NoCRM
How can I connect my HubSpot account to NoCRM using Latenode?
To connect your HubSpot account to NoCRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and NoCRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create NoCRM leads from new HubSpot form submissions?
Yes, you can! Latenode allows automated lead creation in NoCRM directly from HubSpot forms. This saves time and ensures no leads are missed, boosting sales pipeline efficiency.
What types of tasks can I perform by integrating HubSpot with NoCRM?
Integrating HubSpot with NoCRM allows you to perform various tasks, including:
- Creating NoCRM leads from new HubSpot contacts.
- Updating NoCRM lead details based on HubSpot activity.
- Syncing deal stages between HubSpot and NoCRM.
- Triggering HubSpot workflows from NoCRM actions.
- Analyzing combined HubSpot and NoCRM data.
What HubSpot data can I access within Latenode workflows?
Latenode allows access to HubSpot contacts, companies, deals, and engagements. Use data for automation and custom reporting.
Are there any limitations to the HubSpot and NoCRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Real-time sync depends on the API limits of both platforms.
- Historical data migration requires separate setup.