How to connect HubSpot and OpenAI Responses
Create a New Scenario to Connect HubSpot and OpenAI Responses
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or OpenAI Responses will be your first step. To do this, click "Choose an app," find HubSpot or OpenAI Responses, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the OpenAI Responses Node
Next, click the plus (+) icon on the HubSpot node, select OpenAI Responses from the list of available apps, and choose the action you need from the list of nodes within OpenAI Responses.

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Authenticate OpenAI Responses
Now, click the OpenAI Responses node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenAI Responses settings. Authentication allows you to use OpenAI Responses through Latenode.
Configure the HubSpot and OpenAI Responses Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and OpenAI Responses Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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OpenAI Responses
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, OpenAI Responses, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and OpenAI Responses integration works as expected. Depending on your setup, data should flow between HubSpot and OpenAI Responses (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and OpenAI Responses
HubSpot + OpenAI Responses + Slack: When new positive feedback is submitted via HubSpot forms, the text is sent to OpenAI to create a summary. The summary is then posted to a dedicated Slack channel.
HubSpot + OpenAI Responses + Google Sheets: Upon a new ticket being created in HubSpot, the associated chat is sent to OpenAI to analyze the sentiment. The sentiment score and ticket details are then logged in a Google Sheet for reporting.
HubSpot and OpenAI Responses integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About OpenAI Responses
Need AI-powered text generation? Use OpenAI Responses in Latenode to automate content creation, sentiment analysis, and data enrichment directly within your workflows. Streamline tasks like generating product descriptions or classifying customer feedback. Latenode lets you chain AI tasks with other services, adding logic and routing based on results – all without code.
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See how Latenode works
FAQ HubSpot and OpenAI Responses
How can I connect my HubSpot account to OpenAI Responses using Latenode?
To connect your HubSpot account to OpenAI Responses on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and OpenAI Responses accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically personalize HubSpot emails with OpenAI Responses?
Yes, you can! Latenode allows prompt-based personalization, using OpenAI Responses to tailor HubSpot email content dynamically, increasing engagement and conversion rates.
What types of tasks can I perform by integrating HubSpot with OpenAI Responses?
Integrating HubSpot with OpenAI Responses allows you to perform various tasks, including:
- Generating personalized follow-up emails based on customer interactions.
- Summarizing customer feedback from HubSpot forms using AI.
- Creating targeted content recommendations for HubSpot contacts.
- Automating lead qualification using AI-driven data enrichment.
- Analyzing sentiment in HubSpot tickets for better prioritization.
How does Latenode enhance HubSpot's automation capabilities?
Latenode extends HubSpot with AI and custom logic. Build advanced workflows using JavaScript and integrate other apps beyond standard HubSpot integrations.
Are there any limitations to the HubSpot and OpenAI Responses integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the HubSpot and OpenAI Responses APIs may affect performance.
- Complex workflows require careful planning to manage data flow.
- Custom prompt engineering expertise may be needed for optimal AI results.