How to connect HubSpot and QuestionPro
Create a New Scenario to Connect HubSpot and QuestionPro
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or QuestionPro will be your first step. To do this, click "Choose an app," find HubSpot or QuestionPro, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the QuestionPro Node
Next, click the plus (+) icon on the HubSpot node, select QuestionPro from the list of available apps, and choose the action you need from the list of nodes within QuestionPro.

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Authenticate QuestionPro
Now, click the QuestionPro node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your QuestionPro settings. Authentication allows you to use QuestionPro through Latenode.
Configure the HubSpot and QuestionPro Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and QuestionPro Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, QuestionPro, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and QuestionPro integration works as expected. Depending on your setup, data should flow between HubSpot and QuestionPro (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and QuestionPro
QuestionPro + HubSpot + Slack: When a new survey response is collected in QuestionPro, the automation retrieves the respondent's answers. If a corresponding contact exists in HubSpot, the automation sends a Slack notification to the sales team with contact details. If no contact exists, create a new contact.
QuestionPro + Google Sheets + HubSpot: When a new survey response is received in QuestionPro, the answers are stored in a new row in Google Sheets. The automation then updates the corresponding contact in HubSpot with the survey responses to facilitate lead nurturing.
HubSpot and QuestionPro integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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FAQ HubSpot and QuestionPro
How can I connect my HubSpot account to QuestionPro using Latenode?
To connect your HubSpot account to QuestionPro on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and QuestionPro accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger surveys based on HubSpot lifecycle stages?
Yes, you can! Latenode enables triggering QuestionPro surveys based on HubSpot lifecycle changes, streamlining data collection and improving customer insights using our visual workflow builder.
What types of tasks can I perform by integrating HubSpot with QuestionPro?
Integrating HubSpot with QuestionPro allows you to perform various tasks, including:
- Automatically creating new HubSpot contacts from survey responses.
- Updating HubSpot contact properties with QuestionPro survey data.
- Triggering email campaigns in HubSpot based on survey results.
- Sending personalized surveys based on HubSpot contact data.
- Analyzing survey responses and segmenting HubSpot contacts.
How can I automate HubSpot tasks with complex logic?
Latenode’s visual editor and JavaScript support allows you to create advanced automation flows, tailored to your specific HubSpot needs and scaling requirements.
Are there any limitations to the HubSpot and QuestionPro integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex survey logic in QuestionPro might require custom JavaScript code.
- Real-time data synchronization depends on the API rate limits of both platforms.
- Historical data migration may require a separate, one-time workflow setup.