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How to connect HubSpot and Serper
Create a New Scenario to Connect HubSpot and Serper
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Serper will be your first step. To do this, click "Choose an app," find HubSpot or Serper, and select the appropriate trigger to start the scenario.
Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.
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Add the Serper Node
Next, click the plus (+) icon on the HubSpot node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.
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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the HubSpot and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring HubSpot, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Serper integration works as expected. Depending on your setup, data should flow between HubSpot and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Serper
HubSpot + Serper + Slack: When a new blog post is created in HubSpot, Serper is used to perform a Google search for related SEO issues. If issues are found, a notification is sent to a Slack channel to alert the marketing team for improvements.
Serper + HubSpot + Google Sheets: When a Google Search is performed in Serper based on defined keywords, the results (keyword ranking) are used to update contact properties in HubSpot. The keyword, ranking, and contact information are then logged into Google Sheets for reporting purposes.
HubSpot and Serper integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
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FAQ HubSpot and Serper
How can I connect my HubSpot account to Serper using Latenode?
To connect your HubSpot account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and Serper then click on "Connect".
- Authenticate your HubSpot and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich HubSpot leads with Serper SEO data?
Yes, you can! Latenode allows you to seamlessly update HubSpot contact properties with SEO insights from Serper, giving your sales team valuable context for personalized outreach.
What types of tasks can I perform by integrating HubSpot with Serper?
Integrating HubSpot with Serper allows you to perform various tasks, including:
- Automatically adding new HubSpot contacts to Serper for keyword tracking.
- Triggering personalized email campaigns based on Serper ranking improvements.
- Updating HubSpot contact properties with relevant SEO metrics from Serper.
- Creating HubSpot tasks for sales teams based on Serper keyword opportunities.
- Monitoring competitor keyword rankings in Serper and logging in HubSpot.
How do I automate contact property updates in HubSpot?
Use Latenode's visual editor to connect Serper outputs to HubSpot's "Update Contact" action, mapping data fields automatically.
Are there any limitations to the HubSpot and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by HubSpot and Serper may affect workflow speed.
- Complex data transformations might require JavaScript code blocks.
- Historical data migration between platforms is not directly supported.
