How to connect HubSpot and Smsapi
Create a New Scenario to Connect HubSpot and Smsapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Smsapi will be your first step. To do this, click "Choose an app," find HubSpot or Smsapi, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

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Add the Smsapi Node
Next, click the plus (+) icon on the HubSpot node, select Smsapi from the list of available apps, and choose the action you need from the list of nodes within Smsapi.

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Authenticate Smsapi
Now, click the Smsapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Smsapi settings. Authentication allows you to use Smsapi through Latenode.
Configure the HubSpot and Smsapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Smsapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring HubSpot, Smsapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Smsapi integration works as expected. Depending on your setup, data should flow between HubSpot and Smsapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Smsapi
HubSpot + Smsapi + Slack: When a deal reaches a specific stage in HubSpot, an SMS notification is sent to the contact via Smsapi. A message is also posted in a designated Slack channel to notify the sales team of the deal's progress.
Smsapi + HubSpot + Google Sheets: When an SMS message is sent via Smsapi, log the campaign data (recipient, message content, status) to a Google Sheet. Simultaneously, update a custom property in the corresponding HubSpot contact record with the SMS campaign details.
HubSpot and Smsapi integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Smsapi
Use Smsapi in Latenode to automate SMS notifications and alerts within your workflows. Send appointment reminders, order updates, or critical alerts automatically based on triggers from your apps. Unlike basic SMS integrations, Latenode allows you to customize messages with data transformations and conditional logic, ensuring relevant and timely communication for each user, scaling with your business needs.
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FAQ HubSpot and Smsapi
How can I connect my HubSpot account to Smsapi using Latenode?
To connect your HubSpot account to Smsapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Smsapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS reminders for HubSpot deals?
Yes, using Latenode, automatically send SMS reminders via Smsapi for upcoming HubSpot deal deadlines. This ensures timely follow-up, boosting deal closure rates without manual effort.
What types of tasks can I perform by integrating HubSpot with Smsapi?
Integrating HubSpot with Smsapi allows you to perform various tasks, including:
- Send SMS notifications for new HubSpot form submissions.
- Update HubSpot contact properties based on SMS interactions.
- Create HubSpot tasks when an SMS is received.
- Send personalized SMS messages triggered by HubSpot workflow enrollments.
- Track SMS delivery status in HubSpot contact timelines.
How does Latenode handle HubSpot's API rate limits efficiently?
Latenode's built-in rate limiting and error handling ensure reliable data flow between HubSpot and Smsapi, even at high volumes, preventing disruptions.
Are there any limitations to the HubSpot and Smsapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom field mappings in HubSpot may require advanced configuration.
- Smsapi message delivery rates are subject to carrier availability and regulations.
- Data transfer volume is subject to Latenode plan limits; upgrade for higher usage.