How to connect HubSpot and Twist
Create a New Scenario to Connect HubSpot and Twist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Twist will be your first step. To do this, click "Choose an app," find HubSpot or Twist, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Twist Node
Next, click the plus (+) icon on the HubSpot node, select Twist from the list of available apps, and choose the action you need from the list of nodes within Twist.

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Authenticate Twist
Now, click the Twist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twist settings. Authentication allows you to use Twist through Latenode.
Configure the HubSpot and Twist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Twist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Twist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Twist integration works as expected. Depending on your setup, data should flow between HubSpot and Twist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Twist
HubSpot + Twist + Slack: When a deal reaches the 'Closed Won' stage in HubSpot, a celebratory message is posted in a designated Twist channel. Additionally, the sales team is notified in Slack to celebrate the win.
Twist + HubSpot + Google Calendar: When a key decision-maker replies to a Twist thread, a follow-up meeting is scheduled in Google Calendar. The contact's information in HubSpot is then updated to reflect this interaction and scheduled meeting.
HubSpot and Twist integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Twist
Use Twist in Latenode to centralize team communication data. Automatically archive messages, analyze sentiment, or trigger actions based on channel activity. Integrate Twist threads with other apps for reporting or task management. Automate insights and routing without manual work.
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See how Latenode works
FAQ HubSpot and Twist
How can I connect my HubSpot account to Twist using Latenode?
To connect your HubSpot account to Twist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Twist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Twist notifications for new HubSpot form submissions?
Yes, you can! Latenode's visual editor makes setup simple. Get instant Twist alerts, improving team response time and lead engagement with no code required.
What types of tasks can I perform by integrating HubSpot with Twist?
Integrating HubSpot with Twist allows you to perform various tasks, including:
- Create Twist threads for new HubSpot deals.
- Post HubSpot contact updates to Twist channels.
- Trigger HubSpot workflows from Twist messages.
- Send daily HubSpot sales reports to a Twist channel.
- Archive Twist threads when a HubSpot ticket closes.
How do I handle errors in my HubSpot to Twist Latenode workflows?
Latenode provides detailed error logs and customizable error-handling blocks. Implement retry logic or send error notifications to ensure smooth workflow execution.
Are there any limitations to the HubSpot and Twist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex HubSpot data transformations might require JavaScript code blocks.
- Twist API rate limits can affect high-volume data syncing.
- Custom field mappings might need manual configuration.