How to connect HubSpot and Wachete
Create a New Scenario to Connect HubSpot and Wachete
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Wachete will be your first step. To do this, click "Choose an app," find HubSpot or Wachete, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Wachete Node
Next, click the plus (+) icon on the HubSpot node, select Wachete from the list of available apps, and choose the action you need from the list of nodes within Wachete.

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Authenticate Wachete
Now, click the Wachete node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wachete settings. Authentication allows you to use Wachete through Latenode.
Configure the HubSpot and Wachete Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Wachete Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Wachete, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Wachete integration works as expected. Depending on your setup, data should flow between HubSpot and Wachete (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Wachete
Wachete + HubSpot + Slack: When Wachete detects a change on a competitor's website, it triggers a search in HubSpot for contacts associated with that company. If a contact is found, a message is sent to a designated Slack channel to notify the sales team.
Wachete + HubSpot + Google Sheets: When Wachete detects a website change, the details are logged into a Google Sheet. Simultaneously, HubSpot is updated with a specific property for the associated contact.
HubSpot and Wachete integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Wachete
Use Wachete in Latenode to monitor website changes and trigger automated actions. Get notified of price drops, content updates, or competitor activity, then use Latenode to update databases, send alerts, or adjust strategies – all visually. Automate critical responses faster than ever.
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See how Latenode works
FAQ HubSpot and Wachete
How can I connect my HubSpot account to Wachete using Latenode?
To connect your HubSpot account to Wachete on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Wachete accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger HubSpot workflows from Wachete website changes?
Yes, you can! Latenode allows triggering HubSpot actions based on Wachete's website monitoring, enabling automated lead nurturing when content updates reflect a prospect's needs.
What types of tasks can I perform by integrating HubSpot with Wachete?
Integrating HubSpot with Wachete allows you to perform various tasks, including:
- Update HubSpot contacts when Wachete detects website content changes.
- Create HubSpot tasks based on Wachete alert triggers.
- Add new HubSpot contacts from monitored website form submissions.
- Send internal notifications for critical website updates via HubSpot workflows.
- Enrich HubSpot contact data with information scraped by Wachete.
How secure is connecting HubSpot with Latenode?
Latenode uses secure authentication protocols, ensuring your HubSpot data is protected. You control data access and permissions granularly.
Are there any limitations to the HubSpot and Wachete integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the HubSpot and Wachete APIs still apply.
- Complex data transformations may require JavaScript knowledge.
- Historical data from Wachete cannot be retroactively synced to HubSpot.