How to connect HubSpot and Woodpecker
Create a New Scenario to Connect HubSpot and Woodpecker
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Woodpecker will be your first step. To do this, click "Choose an app," find HubSpot or Woodpecker, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Woodpecker Node
Next, click the plus (+) icon on the HubSpot node, select Woodpecker from the list of available apps, and choose the action you need from the list of nodes within Woodpecker.

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Authenticate Woodpecker
Now, click the Woodpecker node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Woodpecker settings. Authentication allows you to use Woodpecker through Latenode.
Configure the HubSpot and Woodpecker Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Woodpecker Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Woodpecker, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Woodpecker integration works as expected. Depending on your setup, data should flow between HubSpot and Woodpecker (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Woodpecker
HubSpot + Woodpecker + Slack: When a new contact is added to HubSpot, they are also added as a prospect in Woodpecker. If that prospect clicks a link in a Woodpecker email, a notification is sent to a designated Slack channel.
Woodpecker + HubSpot + Calendly: When a prospect autoreplies to a Woodpecker campaign email, the system checks if that prospect exists in HubSpot by email. If the prospect exists, a Calendly invite is automatically sent to the prospect via email using Calendly's actions.
HubSpot and Woodpecker integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Woodpecker
Use Woodpecker in Latenode to automate personalized email outreach at scale. Trigger Woodpecker campaigns from any Latenode workflow (e.g., new CRM leads) and track results. Enrich contact data, personalize messages with AI, and route follow-ups based on engagement. All visually, with full Javascript customization if needed.
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See how Latenode works
FAQ HubSpot and Woodpecker
How can I connect my HubSpot account to Woodpecker using Latenode?
To connect your HubSpot account to Woodpecker on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Woodpecker accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead nurturing based on email engagement?
Yes, with Latenode you can trigger HubSpot actions based on Woodpecker email opens/clicks. This enables personalized lead nurturing and boosts conversion rates with automated workflows.
What types of tasks can I perform by integrating HubSpot with Woodpecker?
Integrating HubSpot with Woodpecker allows you to perform various tasks, including:
- Automatically adding new HubSpot contacts to Woodpecker prospecting campaigns.
- Updating HubSpot contact properties based on Woodpecker email engagement.
- Triggering HubSpot workflows when a Woodpecker prospect replies positively.
- Creating HubSpot tasks for cold leads after a Woodpecker campaign ends.
- Enrolling contacts in HubSpot sequences based on Woodpecker campaign outcomes.
Can Latenode handle large data volumes between HubSpot and Woodpecker?
Yes, Latenode can efficiently process large data sets, ensuring reliable and scalable automation between your HubSpot and Woodpecker accounts.
Are there any limitations to the HubSpot and Woodpecker integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex HubSpot custom object mappings may require advanced configuration.
- Woodpecker API rate limits may impact the speed of high-volume data transfers.
- Real-time synchronization is subject to the polling intervals of each application.