HubSpot and WordPress.com Integration

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Automatically update WordPress.com content based on HubSpot contact properties, or vice versa. Latenode’s visual editor and affordable execution pricing makes custom marketing automations easier to build, scale, and maintain, connecting your CRM and website seamlessly.

Swap Apps

HubSpot

WordPress.com

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and WordPress.com

Create a New Scenario to Connect HubSpot and WordPress.com

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or WordPress.com will be your first step. To do this, click "Choose an app," find HubSpot or WordPress.com, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect HubSpot

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Run node once

Add the WordPress.com Node

Next, click the plus (+) icon on the HubSpot node, select WordPress.com from the list of available apps, and choose the action you need from the list of nodes within WordPress.com.

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Authenticate WordPress.com

Now, click the WordPress.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WordPress.com settings. Authentication allows you to use WordPress.com through Latenode.

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Run node once

Configure the HubSpot and WordPress.com Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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Map

The action ID

Run node once

Set Up the HubSpot and WordPress.com Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring HubSpot, WordPress.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and WordPress.com integration works as expected. Depending on your setup, data should flow between HubSpot and WordPress.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and WordPress.com

WordPress.com + HubSpot + Slack: When a new form is submitted on a WordPress.com site, a new contact is created in HubSpot, and a notification is sent to a Slack channel.

WordPress.com + HubSpot + Mailchimp: When a new blog post is published on WordPress.com, new subscribers are added to HubSpot and Mailchimp for email marketing campaigns.

HubSpot and WordPress.com integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About WordPress.com

Automate WordPress.com content management with Latenode. Automatically create posts, update pages, and manage comments based on triggers from other apps. Streamline content workflows & connect WordPress.com to your CRM, marketing tools, or databases. Scale publishing tasks with no-code ease or custom JavaScript logic.

See how Latenode works

FAQ HubSpot and WordPress.com

How can I connect my HubSpot account to WordPress.com using Latenode?

To connect your HubSpot account to WordPress.com on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and WordPress.com accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create blog posts from HubSpot form submissions?

Yes, you can! Latenode's flexible data mapping and conditional logic allows you to generate draft WordPress.com posts directly from new HubSpot form data, saving time and improving content velocity.

What types of tasks can I perform by integrating HubSpot with WordPress.com?

Integrating HubSpot with WordPress.com allows you to perform various tasks, including:

  • Create new WordPress.com users from HubSpot contact properties.
  • Update HubSpot contact properties when a WordPress.com post is published.
  • Trigger personalized email campaigns based on WordPress.com activity.
  • Add HubSpot contacts to a list when they comment on a WordPress.com post.
  • Monitor WordPress.com site health and alert the HubSpot team.

How do I trigger workflows when a HubSpot contact is updated?

Use the HubSpot trigger node in Latenode. It instantly starts your automation when a contact is updated, enabling real-time engagement.

Are there any limitations to the HubSpot and WordPress.com integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex custom field mappings may require JavaScript transformations.
  • Rate limits imposed by HubSpot and WordPress.com APIs apply.
  • Historical data migration requires manual configuration.

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